Admissions Basics
CRM & Slate
Financial Aid 101
Retention & Student Success
Marketing & Communications
100

What is the term for a student who hasn’t yet completed the application process?

What is a prospect or inquiry?

100

Slate is a CRM system designed by this company.

What is Technolutions?

100

FAFSA stands for this.

What is Free Application for Federal Student Aid?

100

This term means the percentage of students who return for their second year.

What is retention rate?

100

This is a common social media platform used to reach prospective students.

What is Instagram, TikTok, Facebook, etc.?

200

This document is usually required to verify a student’s previous academic history.

What is a transcript?

200

This Slate feature helps you send personalized emails

What is deliver?

200

What is the primary federal grant for low-income students?

What is the Pell Grant?

200

Offices often partner with this department to support struggling students.

What is academic advising or student success?

200

What office is committed to supporting University staff and faculty in producing high quality, thorough content in support of Stockton's mission?

What is University Relations & Marketing (URM)?

300

What is the name of the platform where many students apply to multiple colleges at once?

What is the Common App?

300

In Slate, this tool pulls custom data sets and reports.

What is a query?

300

This type of aid must be paid back.

What is a loan?

300

What is the name for programs that help first-gen students succeed?

What are bridge or TRIO programs?

300

This strategy sends a series of emails based on user behavior.

What is a drip marketing campaign?

400

The acronym "FERPA" protects what?

What is student educational privacy?

400

This feature in Slate helps automate actions based on criteria.

What is a rule?

400

What is the term for aid based on academic or athletic skill?

What is a merit-based scholarship?

400

This alert system notifies staff when a student may be at risk.

What is an early alert system?

400

These print materials are often mailed to prospective students.

What are brochures?

500

What does "rolling admissions" mean?

What is an admissions process where applications are reviewed as they are received?

500

What is the term in Slate for capturing user interactions on your website?

What is a ping?

500

What office code must students use to send FAFSA info to a college?

What is the school’s federal school code?

500

What office on campus facilitates a culture that enables students to thrive personally and academically throughout their entire time at Stockton?

What is Stockton Cares?

500

What is the term for measuring how many people take action after receiving a message?

What is a conversion rate?