MEANING
What is connotation?
The feeling of a word
Is “kind” positive, neutral or negative?
positive
Cheap or affordable (for advertising)?
affordable
Why do advertisers use “affordable” not “cheap”?
It sounds better
What is denotation?
The basic dictionary meaning
Is “lazy” positive, neutral or negative?
negative
Skinny or slim (positive)?
slim
Do words change people’s opinion?
Yes
Which word has a warmer feeling: home or house?
home
Is “chair” positive, neutral or negative?
neutral
Childish or childlike (good meaning)?
childlike
Which is better: “He is confident” or “He is arrogant”?
He is confident
Do words have only one meaning?
No
Is “friendly” positive or negative?
positive
Arrogant or confident (positive)?
confident
Why should we choose words carefully?
Because words have feelings
What does “emotional coloring” mean?
How a word makes us feel
Is “rude” positive or negative?
negative
Angry or upset (softer word)?
upset
Where do we use connotation?
In real life / speaking / ads / news