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ELM
Opposed
Organizational
100
The three types of appeals that motivate an audience
What is logos, ethos and pathos
100
Moving reluctant listeners a small degree in your direction
What is incremental change
100
Presenting your best supported reasons in meaningful order.
What is statement of reasons?
200
How people process persuasive message
What is ELM?
200
Persuade by both challenging opposing arguments and bolstering your own
What is refutative pattern?
300
ELM stands for ...
What is Elaboration Likelihood Model