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Promotion: Communication & Selling
Promotion
Channel Management
Economics Foundation
Pricing Strategies
100
Medium through whic a message is transmitted
What is Channel
100
Paid form of non-personal presentation and promotion or ideas, goods, or services by an identified sponsor
What is Advertising
100
The assortment of products maintained by a business
What is Inventory
100
Money needed to start and operate a business
What is Capital
100
Net sales minus the cost of goods and services sold
What is Gross Profit
200
Offering additional products and services after an initial sale in order to increase customer satisfaction
What is Suggestive Selling
200
The selling message of a written advertisement
What is Copy
200
Inventory level is kept low and resupplied just as it is needed
What is Just In Time (JIT)
200
Recurring changes in an economy
What is Business Cycles
200
A tax based on the cost of the item purchased and collected directly from the buyer
What is Sales Tax
300
Identifying prospective customers otherwise known as leads
What is Prospecting
300
The agencies, means, or instruments used to convey messages
What is Media
300
Channel members that help move products form the producer or manufacturer to the final user
What is Intermediaries
300
Market situation in which a price decrease will decrease revenue
What is Inelastic Demand
300
The portion of the total market potential that each company expects in relation to its competitors
What is Market Share
400
The process by which the reciver interprets the transmitted language and symbols to comprehend the message
What is Decoding
400
Special kind of public relations, that involves placing positive information about a business, its products, or policies in the media
What is Publicity
400
The final business organization in an indirect channel of distruibution for consumer products
What is Retailer
400
Exists when the amount of product supplied is equal to the amount of product demanded
What is Equilibrium
400
The actual amount customers pay and the methods of increasing the value of the product ot the customers
What is Price
500
A personalized presentation of the features of the product in a way that emphasizes the benefits and value to the customer
What is Demonstration
500
A type of sales promotion in which higher priced products are earned and given away through contests, sweepstakes, and rebates
What is Incentives
500
Company that assists with distribution activities between businesses
What is Wholesaler
500
An economic system where resources are owned by individuals, the marketplace answers the economic questions
What is Capitalism
500
Incentive offered by a seller to a buyer for purchasing or ordering greater than usual quantity of goods or materials, to be delivered at one time
What is Quantity Discounts