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What is logos?
BONUS + 1= WHO coined the terms ethos, pathos, and logos?
BONUS + 2= What are these three terms called when grouped together?
Logos (Greek for 'word') refers to the internal consistency of the message--the clarity of the claim, the logic of its reasons, and the effectiveness of its supporting evidence. The impact of logos on an audience is sometimes called the argument's logical appeal.
Aristotle
Aristotle's rhetorical appeals or methods of persuasion