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Procter & Gamble was faced with the problem of stagnating sales. To make consumers less likely to use dry cleaning and more often use homemade powder for washing, Procter & Gamble, along this brand company introduced in their staffing practices “casual fridays” – the day of the week free from dress code – and through the media imposed it on the whole business community.
As a result, today, 90% of the USA employees every Friday dress according to P & G and this company.
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