In what type of research do you ask the questions, gather the data and interpret the answers?
What is primary
100
When analyzing content, books, magazines, papers, transcripts, web pages, songs, speeches, postings, pictures, correspondence, statements, utterances, etc., are all called what?
What is texts
100
A focus group should have how many people?
What is 7-12 (or 6-12)
100
In the nursing home example we covered in class early in the semester, we discussed research as a means of determining what?
What is whether social media is useful for that nursing home.
200
WHat are the 3 stages for a research project?
What is prelim discussion, planning and data collection and application.
200
To evaluate quality of secondary sources, what should we look at (name at least three things)?
What is Author, source, publication name, Accuracy, Date/recency, Objectivity
200
An idea or term that summarizes similar observations or experiences
What is a concept
200
Qualitative research is described as what, in terms of the role that theory plays.
What is inductive
300
When we consider research as a science, we can say it is...(list at least three characteristics)
What is Problem-oriented
Procedure-driven
Empirical
Logical
Community-based
knowledge
300
What are two limitations for SWOTs?
What is not generalizable and subjective (based on one persons perspective).
300
The first four steps of content analysis
What is
Define concepts
Develop systematic coding scheme
Practice coding
Sample data (texts)
300
In the Mad Men focus group we viewed, the expectation was for what, while the data suggested what instead?
What is routine and marriage.
400
The research proposal consists of what parts? (list three)
What is exec summary, background, prob statement, methods, cost, timing, appendices.
400
HOw much does a MIntel report cost if UT doesn't foot the bill?
~$4000
400
Which layer of the data is more reliable to code, often including counting words, identifying specific words, etc.
What is manifest
400
According to my lectures, which car co. uses Twitter and for what purpose?
What is Hyundai, uses it to keep track of consumer concerns.
500
Name the three types of problem statements.
What is
Type 1: Relates to the selection of alternatives and the evaluation of alternative actions
Type 2: Relates to problems and opportunities in marketplace or with current campaigns
Type 3: Responds to need to broaden knowledge and understanding of consumer, product or market
500
What are the steps for conducting a search for secondary data? (name at least three)
What is:
Write out your information need
Edit out unnecessary words
Expand initial search phrases by using synonyms and adding an “s”
Conduct search on several search engines
Systematically read findings and reflect on results
Search deeper, follow key links and references
500
In content analysis, we must first establish the _______ from which we will sample.
What is the universe
500
The Melissa McCarthy SNL video in class violated what three standards for focus groups?
What is size (they had three people), homogeneity (men and women), moderator lost control of group.
500
The Dana Boyd Microsoft video we watched highlighted what characteristic of qualitative research?