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100
The process of summarizing, combing, or comparing information so that decisions can be made.
What is Analysis?
100
A small number of peo0ple brought together to discuss identified elements of an issue or problem.
What is Focus Group?
100
Collects information by recording actions without interacting or communicating with the participant.
What is Observation?
100
Everyone in the population has an equal chance of being selected sample.
What is Random Sample?
100
A planned set of questions to which individuals or groups of people respond.
What is survey?
200
Questions that offer two or more choices as answers.
What is Closed-Ended questions?
200
Information that goes into the system that is needed for decision making.
What is Input?
200
Allows the respondents to develop their own answers without additional information about possible choices.
What is Open-ended questions?
200
A smaller group selected from the population.
What is sample?
200
Specific cities or geographic areas in which marketing experiments are combined.
What is Test Market?
300
Purchase that are not essential, so consumers can decide whether or not to purchase them.
What is Discretionary Purchases?
300
Information developed from activities that occur with in the organization.
What is Internal Information?
300
The result of analysis given to decision makers.
What is Output?
300
Information collected for another purpose that cab be used to solve the current problem.
What is Secondary data?
400
Carefully designed and controlled situations in which all important factors are the same except the one being studied.
What is experiments?
400
An organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marking decisions.
What is Marketing Information System?
400
All the people in the group the company is interested in studying.
What is Population?
400
Experiments where researchers create the situations to be studied.
What is simulations?
500
provides an understanding of factors outside of the organization.
What is external information?
500
A procedure designed to identify solutions to a specific marking problem through the use of scientific problem solving.
What is Marketing Research?
500
Information collected for the first time.
What is primary data?
500
Involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed.
What is storage?