not essential items, so consumers can choose whether or not to purchase them
What is discretionary purchases?
100
involves the resources used to maintain information, including equipment and procedures, so that it can be used when needed
What is storage?
100
Information collected for the first time to solve the problem being studied
What is primary data?
100
the offer two or more choices as answers
What are close ended questions?
100
are specific sities or geographic areas in which marketing experiments are conducted
What are test markets?
200
information developed from activitiesthat occur within the organization
What is internal information?
200
the process of summarizing, combining, or comparing information so that decisions can be made
What is analysis?
200
all the people in the group the comopany is intrested in studying
What is population?
200
allows students to develop their own answerswithput additional information about possible choices
What are open ended questions?
200
are experiments where researchers create the situation to be studied
What are stimulations?
300
provides an understanding of factors outside of the organization
What is external information?
300
the result of analysis given to decision makers
What is output?
300
a smaller group selected from the population
What is a sample?
300
a small number of epople brought together to discuss identified elements of an issue or problem
What is a focus
400
is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectivenessand effenciency of marketing decisions
What is marketing information system?
400
is a procedure designed to identifysolutions to a specific marketing problem through the use of scientific problem solving
What is marketing research?
400
everyone in the population has an equal chance of being selected in the sample
What is random sampling?
400
collects information by recording actions without interacting or communicating with a participant
What is observation?
500
the information that goes into the system that is needed for decision making
What is input?
500
Information already collected for another purpose that can be used to solve the current problem
What is secondary data?
500
a palnned set of questions to which individuals or grouos of people respond
What is a survey?
500
carefully designed and controlled situations in which all important factors are the same except the one being studied