the set of positive or negative factors that direct individual behavior.
What is motivation
100
the process by which consumer collect and analyze information to make choices among alternative
What is consumer decision-making process
100
the way a person lives as reflected by materical goods, activities, and relationships
What is a life style
100
True
True or False: generally, most people are at the same level on the hierarchy of needs
200
an Unfulfilled desire
What is a want
200
The reasons that you buy
What are buying motives
200
the characteristics and character that make a person unique.
What is Personal identity
200
they history, beliefs, customs, and traditions of a group
What is a culture
200
A
The level of needs identified by Maslow that everyone must staisfy is
a. Self-actualization
b. Socail
c. Security
d. Physiological
300
they study of consumers and how they make decisions
What is consumer behavior
300
rasons to buy based on facts or logic
What are regional motives
300
an enduring pattern of emotions and behaviors that define an individual
What is Personality
300
a group of people or an origanization that an individual admires, identifies with, and wants to be a part of
What is reference group
300
True
True or False: patronage motivies are based on loyalty
400
buy goods and services to produce and market other goods and services or for resale
What is Business Consumers
400
Buying something based on loyalty
What are patronage motives
400
a frame of mind developedfrom a person's values, beliefs, and feelings
What is Attitude
400
reasons to purchase based on feeling, beliefs, or attitudes
What are Emotional motives
400
satisfaction
Recently marketers have been paying more attention to postpurchase _______
500
buy products or services for personal use.
What is Final consumers
500
The decision processes and actions of consumers as they buy services and products
What is Buying behavior
500
an individual's belief about his or her identity, image, and capabilities
What is self-concept
500
a
What is an unfulfilled desire
a. want
b. need
c. buying behavior
d. purcahsing factor
500
d
Which of the following is not one of the important factors that make up personal identity?
a. gender
b. age
c. personality
d. all of the above are important factors