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100
The study of consumers and how they make decisions
What is consumer behavior
100
the set of positive or negative factors that direct individual behavior
What is motivation
100
the decision processes and actions of customers as they buy services and products
What is buying behavior
100
an individuals belief about his or her identity, image, and capabilities
What is self concept
100
takes more time than routine decision making
What is limited decision making
200
buy products or services for personal use
What is final consumers
200
the reasons that you buy
What is buying motives
200
the process by which consumers collect and analyse information to make choices among alternatives
What is consumer decision making process
200
the way a person lives as reflected by material goods, activities, and relationships
What is lifestyle
200
a set of characteristics uniting a group based on language, ancestry, origin, and traditions
What is ethnicity
300
buy goods and services to produce and market other goods and services for resale
What is business consumers
300
reasons to purchase based on feelings, beliefs, or attitudes
What is emotional motives
300
the charactaristics and chatacter that make a person unique
What is personal identity
300
the history, beliefs, customs, and traditions of a group
What is culture
300
two individual characteristics that effect purchasing decisions
What is age and gender
400
an unfullfilled desired
What is want
400
reasons to buy based on fact or logic
What is rational motives
400
an enduring pattern of emotions and behaviors that define you as an individual
What is personality
400
a group of people or an organization that an individual admires, identifies with, and wants to be a part of
What is reference group
400
how the consumers determines that value of a product or service after they purchase it
What is postpurchase evaluation
500
anything required to live
What is need
500
motives based on loyalty
What is patronage motive
500
a frame of mind developed from a person's values, beleifs, and feelings
What is attitude
500
used for purchases that are made frequently and do not require much thought
What is routine decision making
500
the first step in the decision making process
What is problem recognition