Show:
Corporate ID
Premiums
Fossil CMD Info
Trade Show
Wild Card
100
This is honored to your top CI customer and should be a given to national accounts such as Jack Nadel, Halo, ETC
What is EQP?
100
This should be brought to every single premium meeting and most likely will be discussed with a buyer or principle
What is a business recap
100
This is the foundation of our business and includes CI, Service, Niche/Special, and Rewards
What is KOB
100
This person typically only wants free samples, has never worked or would ever work with Fossil, and may just have on a blinky or Bunny ears
What is a tire kicker
100
This consists of winky buttons and fly swatters
What is trinkets and trash
200
These industries include Tobacco, Adult film, and Alcohol
What is the industries Fossil does not allow to be logoed on our watches?
200
This is something you can find on the intranet and are updated weekly on the share drive and quarterly on paper
What is a line sheet/line book
200
This makes up 13% off the CMD business chart
What is corporate Identity
200
This term is used often within our division and is how we go to market. The reorg in 2012 helped confirm this
What is a select supplier
200
This can take up to 1-2 weeks to complete and requires communication to and from our factories
What is the time period needed to complete a custom virtual request
300
You will find this in many ASI meetings. It consists of tons of products, catalogs, and lengthy sales pitches
What is what CMD considers “show up and throw up”
300
These are used very heavy in service accounts and tend to be the outline of their programs
What is a Matrix
300
The answer to this is 15 years and counting
What is how long Fossil CMD has been in the ASI business
300
This type of show includes distributors and their clients.
What is an end user show
300
This includes 33 flights, 64 bags checked, 13 rental cars, countless dinners alone, and more cities than she can count
What is an example of a year in the life of a sale rep
400
This email should contain type of request, region, customer, logo name, style #, color of logo requested, and placement of logo
What is the information that needs to be included in ALL speedy requests?
400
This is something that many premium accounts hold with multiple vendors and makes them to WANT to push specific brands and maximize their business.
What is a GROWTH rebate
400
This has no price averaging, and top allowed overage of 15-20%, and has two levels (platinum and gold)
What is the CMD Brand Experience
400
This includes Dallas, Orlando, and Chicago
What is the ASI yearly round of shows
400
The main ones used are CMDportoflio and watchstation.com
What are the website we MUST educate our customer on
500
This is the two things that are MUST HAVE’s in CI meetings
What is an updated catalog/mailing and sample kit
500
In regards to customer acquisition, name something that Fossil would never allow
What is a gift with purchase
500
Name the licensed categories that Fossil has for Michael Kors
What is jewelry and time-pieces
500
This may consist of a booth walk through, small business recap, catalog review, and future product placement and projects
What is a trade show meeting
500
Breath mints, hand sanitizer, deodorant.
What are 3 personal hygiene elements necessary for trade-shows