The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
Psychographics
100
a problem that companies face when managing intellectual property across their boundaries
What is Arrow information paradox
100
a series of website-based events that facilitate lead capture.
What is Conversion Path
100
Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions.
What is Promotional Mix
100
The design for the Character named Shrek from DreamWork's ,"Shrek" the movie, was based on who?
Who is The French Angel/Maurice Tillet
200
the basic physical and organizational structures and facilities (e.g., buildings, roads, and power supplies) needed for the operation of a society or enterprise.
What is Infrastructure
200
an approach within Marketing communications, Public relations and Lobbying which uses personalised and product-specific or issue-specific tactics as the starting point for more extensive strategic campaigns.
What is Nano-Campaigning
200
a piece of information that exists for the purpose of being digested (not literally of course), engaged with, and shared.
What is Content
200
A document that is used to guide what questions are to be asked respondents and in what order, sometimes lists the alternative responses that are acceptable.
What is a Questionnaire
200
Well known actor who played Tommy DeVito in the movie "Goodfellas"
Who is Joe Pesci
300
Empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time period and also lower brand loyalty.
What is Double Jeopardy
300
the audience measurement systems developed in an effort to determine the audience size and composition of television programming in the United States.
What is The Nielsen Ratings
300
a specific matrix barcode (or two-dimensional code) that is readable by dedicated readers and camera telephones.
What is QR Code
300
An advertising message presented below the threshold of consciousness. A visual or auditory message that is allegedly perceived psychologically, but not consciously
What is Subliminal Perception
300
Managing director of Valve Corporation
Who is Gabe Newell
400
the removal of intermediaries in a supply chain, or "cutting out the middleman
What is Disintermediation
400
The practice (or act) of quoting a person (or people) out of context, often with the aim of winning an argument, often intending obfuscation of the quote's actual meaning.
What is Contextomy
400
a piece of content that has become wildly popular across the web through sharing.
What is Viral content
400
a limitation and exception to the exclusive right granted by copyright law to the author of a creative work.
What is Fair Use
500
What is Mass Marketing
What is Marketing by the gram.
500
an unsorted selection of merchandise, particularly softwares, tools and CDs, which have been discounted in price.
What is Bargain Bin
500
protection to the originator of material to prevent use without express permission or acknowledgement of the originator.
What is The Right Of CopyRight
500
a legal concept which refers to creations of the mind for which exclusive rights are recognized.