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A - attention (Awareness): attract the attention of the customer.
I - interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
D -desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - action: lead customers towards taking action and/or purchasing
What is AIDA an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.