What is the most effective way to reach meeting planners?
Through Print Advertising
100
Name one powerful tool in marketing to meeting planners
The interent
100
What are collateral materials ?
supplementary advertising mateials, including brochures, tent cards, key rings, matchbooks, postcards and video brouchers
100
What is intergrated marketing ?
Marketing activities with a commen focus on the marketplace or a specific customer segment.
100
What is exchange trade advertising ?
An arrangment in which the hotle exchanges its services for advertising.
200
What is a trade magazine ?
A publication magazine, that targets a specific industry of profession.
200
What allows meeting planners and other clients to directly access a chaines site for information ?
A property website
200
Collatral items include ________ that ae marker with the property's name and toll-free number.
Specialty items
200
What is Reach ?
The number of different individuals who are exposed to your message during a specific period.
200
What is a way to save on advertising costs?
By using cooperative advertising
300
Most effective ads follow the AIDA principle. What does AIDA stand for?
Attention, interest,desire and action
300
What is the percent of meeting planners that use e-mail for planning purposes?
89%
300
Most conventions use what two brochure types ?
- Standard Rach Brochure
- Convention Brochure
300
What is Frequency ?
The number of times your target audience sees or hears your message
300
What are strategic partnerships ?
Relationships between independant parties that agree to advertise cooperatively but sill retain their seperate identities
400
Give 2 out of 3 advantages that magazine advertising offers
-ads can be printed in color or photographs
-many magazines have long reading life
-magazing advertising gives the hotel and opportunity to key its convention promotion efforts to a select group of readers
400
These are useful to provide meeting planners with up-to-date information on new products and services
Fax transmissions
400
In addition to printed brouchers many properties produce_______.
Electronic Convention Brochures
400
What is Consistency ?
The design of advertising messages for a similar look or sound to enhance audience recognition and greater cumulative impact
400
Almost all properties send out ______ about events of importance.
Press releases
500
What are 3 compotents your ad should conclude?
Propertys name, address and logo
500
What is a broadcast fax ?
A function that transmits fax messages to a large number of pre-selected recipients
500
What are 3 main ways Printed Convention Booklets may be prepared?
-Four-fold type
-Loose-leaf pages bound in attractive cover
-Booklet style
500
What 4 key factors should be taken into consideration when planning an advertising strategy.
- Reach
- Frequency
-Timing
- Consistency
500
What is public relations ?
The effort of a company to create a favourable image in the minds of various segments of the population