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100
divide the target audience by the total target audience
What is the calculation for reach
100
the size of the audience in the media
What is Circulation
100
Television
What is the most expensive medium
100
Objectives, Target audience, Competition, and Budget
What is 4 Factors impacting your media selection
100
ads on a regular basis
What is Continuous strategy
200
divide the total advertising expense by the # of gross rating points
What is the calculation for GPR
200
narrowly defined audiences
What is Demographic makeup
200
tend to be lower than other print mediums
What is Newspapers
200
Your overall goal of advertising
What is objectives
200
intermittent scheduling
What is Flighting strategy
300
Expenses ÷ GRP
What is the calculation for GRP cost
300
high quality = higher costs
What is Reproduction quality
300
Tend to be higher than other print media
What is magazines
300
The group of people you want to have as customers
What is Target audience
300
combination, low then high
What is Pulsing strategy
400
Multiply cost of the ad by 1000 then divide by the # of people receiving the message
What is the calculation for CPM
400
the # of times you wish to expose a targeted audience to your advertisements
What is Frequency
400
cost varies
What is Internet
400
Other companies that have the same target market as you
What is Competition
400
Advertising goals, primary target audience, and Competition
What is problems that can occur
500
Cost Per Rating Point
What is CPRP
500
costs tend to be lower than television
What is radio
500
How much you can spend
What is Budget
500
Advertising message and pre-production process
What is Planning