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100
the thinking the author wants the audience to adopt
What is purpose
100
topic of a text
What is subject
100
speaker, occasion, audience, subject, tone
What is SOAPStone
200
"face" a speaker shows to the audience
What is persona
200
association with a word
What is connotation
200
attitudes and events surrounding subject
What is context
300
art of persuading an audience
What is rhetoric
300
moral argument (depends on credibility of author)
What is ethos
300
spread of ideas to further a cause
What is propaganda
400
acknowledgement that the opposing argument is reasonable
What is concession
500
ethos, pathos, logos used in argumentation
What is rhetorical appeal