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Objective 1.06
Enter Category1.07
Objective 1.10
Objective 2.03
2.04/2.05
100
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to A. help pay for construction expenses. B. honor a former student-athlete. C. create publicity for the new facility. D. encourage fans to attend sports events.
What is A Help pay for construction expenses
100
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor. A. dynamic B. large-business C. sole D. exclusive
What is D. Exclusive
100
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to A. boost fan attendance rates. B. reduce the tickets' printing costs. C. discourage counterfeiting activities.
What is C. discourage counterfeiting activities
100
. Having appropriate data helps sport/event marketers to set goals that are NCCTE.9_12.ME.MH31.2.03 RBT: A. open-ended. B. realistic. C. general. D. broad.
What is B. Realistic
100
Which of the following is a secondary source of sport/event information NCCTE.9_12.ME.MH31.2.04 RBT: A. personal interviews B. computerized surveys C. accounting records D. demographic reports
What is D. demographic reports
200
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of A. cross-promotion. B. public relations. C. team-building. D. personal selling.
What is A. Cross Promotion
200
The relationship between a sponsor and a sport entity is often described as a A. merger B. partnership C. buyout D. takeover
What is B. Partnership
200
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans? A. Redesign logos B. Increase prices C. Send newsletters D. Change sponsors
What is A. Redesign logos
200
Double Jeopardy!!Sporting-goods businesses often gather marketing information to NCCTE.9_12.ME.MH31.2.03 RBT: A. identify trends B. obtain licensing contracts C. gain the respect of competitors D. adjust credit ratings
What is A. Identify trends
200
What type of marketing information might a business obtain by monitoring sales invoices? NCCTE.9_12.ME.MH31.2.05 RBT: A. service tactics B. profit margin C. sales territory D. customer profiles
What is D. Customer profiles
300
The basis for licensing process A. the fans. B. manufacturing. C. trademarked property. D. sponsorship.
What is C. Trademarked Property
300
Double Jeopardy!!When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating A. ambush marketing. B. sponsorship clutter. C. public service. D. brand recognition.
What is D.Brand recognition
300
Which of the following is a characteristic of an effective sport/event logo: A. Remote B. Timeless C. Practical D. Ambiguous
What is B. Timeless
300
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans NCCTE.9_12.ME.MH31.2.03 RBT: A. before it implements organizational changes B. only when there appears to be a problem C. if ticket sales show short-term improvement D. in a proactive and systematic manner
What is D. in a proactive and systematic manner
300
Double Jeopardy!!1. Which of the following internal records might a business use to analyze information regarding customer satisfaction levels: NCCTE.9_12.ME.MH31.2.05 RBT: A. expense reports B. debit receipts C. credit reports D. comment cards
What is D. comment cards
400
What should be included in an event program if it is longer than four pages? A. Satisfaction survey B. Table of contents C. Local news articles D. Statement of organizers
What is B. Table of contents
400
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing. A. target B. ambush C. direct D. internet
What is B. Amush
400
Which of the following are the most important considerations when designing a basketball team's logo: A. Mascot and team size B. Team name and team size C. Team colors and team name D. Location and mascot
What is B. Team Colors and team name
400
What is one way that sport/event marketers use marketing information? NCCTE.9_12.ME.MH31.2.03 RBT: A. To develop new products B. To determine credit scores C. To change economic trends D. To prepare sales invoices
What is A. To develop new products
400
Which of the following might a sport/event organization search to obtain marketing information NCCTE.9_12.ME.MH31.2.05 RBT: A. foundations B. media C. newsletters D. internet
What is D. internet
500
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain A. financial accountability. B. brand awareness. C. image extension. D. market segmentation.
What is B. Brand Awareness
500
Double Jeopardy!!Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information A. provided to ambush marketers. B. included in a sponsorship proposal. C. included in event programs. D. provided in the city hosting the event.
What is B. Included in a sponsorship proposal
500
What rule of thumb will help event/sport marketers develop a memorable logo? A. It should be elaborate and flashy. B. It should include clip art. C. It should be clear and simple. D. It should contain at least three colors
What is C. It should be clear and simple
500
Double Jeopardy!!What is an example of a secondary source of data that a sport/event marketer can obtain internally? NCCTE.9_12.ME.MH31.2.04 RBT: A. Magazine article B. Trade journal C. Government website D. Sales report
What is D. Sales Report
500
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate? NCCTE.9_12.ME.MH31.2.05 RBT: A. It can be out of date. B. It can be incomplete. C. It can be costly. D. It can be time-consuming.
What is B. It can be incomplete