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Central Point
leads
Inverted Pyramid
Styles
100
The most important piece of information the writer wants to get across to the reader
What is the central point
100
Summarizes story in a clear factual paragraph
What is a summary lead
100
Has the most important information first and subsequent paragraphs give additional information
What is an inverted pyramid
100
The transition paragraph that tells the reader the narrative is beginning
What is the turn
200
Who, what, when, where, why, how
What are the 5 Ws and H
200
Allows the writer to become a storyteller and hint at things to come
What is descriptive lead
200
Hot Type
What is another word for Linotype
200
Told with a beginning, middle and ending. contains quotes and details
What is the narrative
300
The beginning of the story
What is the lead
300
it asks the reader a direct question
What is a Question lead
300
Most use this style in all stories, both print and internet
What is Associated Press Style
300
starts with a lead about a person, place, or event moves to a nut graph develops central point closes with a kicker
What is focus style
400
practice done by professional writers to move ideas from mind to paper
What is free writing
400
Tells the reader to do something
What is direct address lead
400
Text
What is another word for copy
400
short sentences, short words, short paragraphs, active verbs
What is writing short
500
to communicate
What is why do writers write
500
Supplies a twist
What is a surprise lead
500
News agencies that send out information by telephone wires or satellites
What is wire services
500
A combination of the inverted pyramid and narrative
What is hourglass style