Show:
Early American Old Spice
1950S-'60S
1970S-'80S
Spicy Facts
Present Day
100
What was the historical resonance that inspired the 1934 ad? A) War B) 9/11 C) First man on the moon
A) War
100
Who was the targeted audience for advertisements in the 1950's and 1960's? A) Men B) Women C) Children
A) Men
100
Old Spice commercials in the 1970's and 1980's were praised as being... A) New and exciting B) Sweet and cuddly C) Naff and brilliant
C) Naff and brilliant
100
In 2011, how many twitter users mentioned Old Spice in their posts? A) 5,671 B) 6,114 C) 57,302
A) 5,671
100
How much did sales increase after the launch of the Swagger campaign? A) 67% B) 107% C) 238%
B) 107%
200
Who is the target audience for the ads of the 1930's and early 1940's? A) Men buying these products to smell good. B) Women buying these products for their men. C) Children buying these products to give to their valentine.
B) Women buying these products for their men.
200
In the 1960's ad used in the presentation, which strategy did the company mostly rely on? A) Ethos B) Pathos C) Kairos
C) Kairos
200
What occupation was used many times in advertisements of this time period? A) Barbers B) Sailors C) Businessmen
B) Sailors
200
The Old Spice Ad used in the 2011 Super Bowl received how many views on YouTube in the first few hours after its release? A) 12,000 B) 101,000 C) 220,000
C) 220,000
200
What is the present day advertisement agency Old Spice uses? A) Weiden and Kennedy B) Laugh Factory C) Blue Point
A) Weiden and Kennedy
300
In what year was Old Spice founded? A) 1934 B) 1914 C) 1944
A) 1934
300
What did it mean to feel "keen"? A) To feel "cool" B) To feel "adventurous" C) To feel "relaxed"
A) To feel "cool"
300
When did Old Spice unveil their new fragrance, Old Spice Leather? A) 1971 B) 1982 C) 1985
C) 1985
300
What gender was Old Spice first created for? A) Male B) Female C) My pet turtle
B) Female
300
What was one of the main reasons why the Old Spice Swagger campaign was successful? A) The idea never went stale B) It made people laugh C) All of the above
C) All of the above
400
Which logical fallacy was used in the 1939 advertisement used in the presentation? A) Straw man B) Bandwagon C) False need
C) False need
400
What two big developments came out in the 1960's that changed the industry of shaving? A) Gillette came out with new stainless steel and disposable blades. B) Axe began to produce shampoo and conditioner. C) Dove purchased a dove farm and raised doves.
A) Gillette came out with new stainless steel and disposable blades.
400
What made the Old Spice advertisements from the 1970's so unique? A) Opera soundtrack and crashing waves B) Irish Folklore C) Fishermen and their fish
A) Opera soundtrack and crashing waves
400
Who founded Old Spice? A) William Lightfoot Schultz B) Mart Grams C) Hubert Donald Kingstin
A) William Lightfoot Schultz
400
Which athlete was present in one of the Old Spice Swagger commercials? A) Aaron Rodgers B) Brian Urlacher C) Richard Sherman
B) Brian Urlacher
500
In the presentation, who were the men pictured next to the Old Spice products in the 1943 ad? A) ACDC B) "Our Fighting Fathers" C) The first three US Presidents
B) "Our Fighting Fathers"
500
In the presentation, what is the illustration on the 1950's ad of? A) A army soldier B) A successful businessman C) A local baker
B) A successful businessman
500
In the early 1970's, Old Spice was portrayed as what type of product? A) A classic product B) A world-class product C) A common product
A) A classic product
500
What was used as first trademark of Old Spice? A) Women dressed as sailors B) Sailboats C) Sailors
B) Sailboats
500
What is the name of the actor in "The man your man could smell like" advertisement? A) Rickio Famas B) Isaiah Mustafa C) Pepe Cortez
B) Isaiah Mustafa