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Emma Blog
Netflix
MyFax Case Study
Client Relations.. New Media Relations?
Misc.
100
Name two of the red flags
What is either Chaos, No Budget, Cluelessness or Disrespect
100
What type of year has Netflix had?
What is a rough one
100
What is the name of the company MiroMetrica used to enhance their customer relations?
What is myfax
100
What is citizen journalism?
What is anyone with a computer that can spread information about your brand
100
How many kids does Kelli have?
What is 2
200
What is one reason you may hear "we have no budget?"
What is do more with less, don't understand project, mistrust
200
Name one of Netflix's competitors
What is Blockbuster, Miramax, RedBox
200
Name one strategy MiroMetrica used for CRM?
What is online surveys
200
What are the basics of interacting with journalists?
What is you provide media outlets with timely, honest and interesting information that is relevant to their audience
200
Where did Kelli get her undergrad degree and grad degree?
What is University of Oregon
300
If you are getting burnt out by personal problems, what red flag is that under?
What is disrespect
300
How many customers did Netflix lose in the 3rd quarter of 2011?
What is 800,000
300
What color widget is most popular, and what color widget is most purchased?
What is red and yellow
300
What type of relationships are PR professionals taught to build with journalists?
What is symbiotic or mutually beneficial
300
What is Kelli's oldest sons name?
What is Braxton
400
According to this article, what is the biggest problem PR professionals face?
What is that we allow clients to behave badly
400
When did Netflix first start losing customers/having troubles?
What is July
400
What is one of the core tenants for good CRN?
What is remembering the customer base is made up of unique individuals, not just one group
400
How do companies feel regarding the attention social media brings to their brand?
What is many are unsure of how to handle the attention, positive and negative
400
What is Kelli's favorite drink at Cafe Lucky Noodle?
What is spiked Thai Iced Tea
500
Where was this presentation held?
What is Austin
500
What negative remark was the CEO quoted saying?
What is "It is expected and unfortunate that our DVD subscribers who also use streaming don't like our price change."
500
What is MiroMetrica's specialty?
What is helping organizations communicate with their customers and allowing their customers to communicate back to them
500
What kind of game plan does PR need to come up with for companies?
What is a game plan to advise companies how to spot genuine word-of-mouth movements when they happen, and then know how to capitalize on them.
500
What is Kelli's Starbucks order?
What is sugar free vanilla soy latte