Show:
GENERAL
Scripting/De-Scripting
3A MODEL
CASE STUDIES
BONUS!
100
What is the term used to define the interaction between people (producers & consumers), technology and infrastructure?
Socio-technical View
100
What is the term for when a particular design is interpret in an opposite way and gives new meaning which is different from the producer's initial intent of the product/service?
De-Scripting
100
What does the 3A Model stand for?
Acquisition, Appreciation & Appropriation
100
What is the main intention of the producer for the Toyota Hybrid Prius?
Sustainability
100
Define Prosumers
The relationship between producers and consumers
200
What is the conventional view of final consumption?
It is when innovation and design stops with the product launch and consumers are considered as passive dupes
200
Was Coca-Cola Scripted or De-scripted?
Scripted
200
Give an example of Appropriation in relation to Domestication.
Eating habits based on television schedules.
200
What was the original Scripted use of Listerine?
Surgical disinfectant
200
What is our seminar professor's complete name.
Dr. Sally Gee
300
List 3 ways in which consumer feedback can be collected
Surveys, Sales Data, User Trials
300
Was Bubble Wrapping Scripted or De-Scripted?
De-Scripted
300
Define appreciation in relation to normalisation and provide with an example.
Major shifts in the organisation and and expectations of society's needs and wants. Examples include: time constraints - convenience foods, dual income households
300
What information is showed on the Prius dashboard to help drivers gain interaction with the car? Name any one of the three.
1. Transitions 2. Hybrid System Indicator 3. Fuel Consumption
300
How many nationalities are in this group?
Three - Indian, Chinese & Indonesian :)
400
List two differences between the conventional and contemporary innovation processes?
1. Passive/Active 2. Production>Consumption and vice versa 3. Goods>Characteristics and vice versa
400
What was more prominent in the case of Listerine - Scripting or De-scripting?
De-scripting
400
What kind of appreciation do you achieve when you acquire a product, but you are encouraged to acquire another product to support the consumption of the first one?
Assembly
400
How was appropriation related to the case of Listerine in terms of Domestication or Normalisation.
Domestication - consumers adopted the product into their daily lives Normalisation - consumers eventually adapted to the idea of high amount of menthol
400
What was the topic of discussion for Prof. Andrew McMeekin's lecture last morning?
Lecture 10 - Major Sociotechnical Transitions
500
Give one general limitation of the 3A Model with a recommendation
Limitations: Companies recognise few opportunities Sustainable technologies associated with premium prices Complex information produces confusion Companies with lack of direction are resistant to change Ineffective communication Recommendations: Anticipate issues of tomorrow - do not ignore Create confidence Align brand values Do correct research Provide good vision for alternatives Facilitate change Lead consumers
500
Was SMS Text Messaging Scripted or De-Scripted?
De-Scripted
500
What is the term for when appropriation of a product has a particular stickiness to the consumer behaviour and consumption?
Habit
500
List one limitation of the Toyota Prius Hybrid Case?
1. Market Research --> Small sample 2. Negative Information --> Information & Control 3. General Limitations --> Unreliable feedback & unpredictable consumer behaviour
500
Name three different University Lecture Halls where BMAN 61001 has been conducted.
1. Chemistry Building 2. Mansfield Cooper Building 3. Humanities Bridgeford Street Building 4. University Place 5. Simon Lecture Hall 6. MBS West