The body of an e-mail that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of a/an____message. A. understandable B. compelling C. focused D. personalized
What is D. personalized
#3
100
Buisness that buy broadcast advertising time often ask for information about the ______before purchaing the time. A. qulifications of management B. ownershio of the stations C. popularity of newscasters D. rating for certain shows
What is D. rating for certain shows
#11
100
When a business places print advertisements in a magazine that has a specific readership reach, it is basing its buying decisions on the publications? A. Motivation B. Reputation C. Circulation D. Participation
What is C. Circlation
100
Rachel is selling program advertisements for a marching band competitioin that her high school is hosting. Which of the following sales prospects is most likelyto purchase ad space in the program? A. Local music shop B. National piano manufacturer C. International symphony conductor D. State/provincial museum director
What is A. Local music shop
100
The additional cost of paying for parking and bying refreshments and programs is part of the overall ______ of attending a concert. A. benefit B. price C. goal D. value
What is B. price
200
What is a guideline for business to follow when creating mailing list? A. Obtain names frm local competitors. B. Identify all people in a certain area. C. Choose individuals who want the e-mail. D. Ask employees for names of relatives.
What is C. choose individuals who want the email
#3
200
Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area: A. Internet advertising B. Airplane banners C. movable billboard D. Stadium posters
What is C. Movable billboard
#10
200
Which of the following do event organizers often encluded in an event to add interest and excitement to the event: A. Dress rehearsal B. Long intermission C. Celebrity appearance D. Sponsor recognition
What is C. Celebrity appearance
200
To sell advertising space in an event program, the first thing Kyle should do is A. Design the front cover of the program to show prospect B. Call all business to determine their interest C. Develop a list of local business to contact D. Obtain printing supplies for the program
What is C. Develop a list of local business to contact
200
The purpose of designing an event program that contains space for advertisement is to A. promote the team B. get more people to buy the program C. Generate more revenue D. Pay less money for program printing costs.
What is Generate more revenue
300
Which of the following is an advantage to a business of using a in-house system to send bulk emailing: A. Cost are tied to volume B. Last minute changes are possible C. Control of delivery is limited D. Up front cost are low
What is B. Last minute changes are possible
#7
300
A buisness owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time which entitled the business to a: A. Flat rate B. Volume discount C. free insert D. Preferred position
What is B. Volume discount
#13
300
An important factor in determining rates for outdoor advertising its; A. Short life B. ease of replacement C. Visibility D. Artistic appeal
What is C. Visibility
# 25
300
What do professional ports teams design for use during games that often become promotional tools because fans take them home? A. Posters B. Tickets C. Programs D. Samples
What is C. Programs
300
How do sponsors typically use signage at sports events? A. As promotional tools B. As safety reminders C. To provide directions D. To prohibit behavior
What is A. As promotional tools
400
What should business do to detect any problems before sending and email to everyone on their list? A Finalize a signature B. Format the message C. Prepare a response D Conduct a test run
What is D. Conduct a test run
#6
400
What is the most appropriate media scheduling strategy for advertising food and other frequently purchased items? A. Continous B. Flighting C. Pulsing D. Intermittent
What is A. Continous
400
What is a primary consideration for fans who are attending a professional football game in a large city? A. availability of parking space B. view of the city from stadium seats C. accessibility to souvenir stands D. surface of athletic field
What is A. availability of parking space
400
When a sports organization employee creates a promotional script for a sports annoucner to read during a pregame award cermony, the employee should; A. included a joke in the introduction to capture the audience's attention B. Number the copy pages in reverse chronological order C. Make sure the final copy is single spaced and the typeface is bold D. Identify name pronuciations that might be difficult to read
What is D. Identify name pronunciation that might be difficult to read
400
When making appearance at speical events, a well known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. The requirements are examples of; A. rider terms B. financial requisition C. organization charters D. non-negotiable conditions
What is A. rider terms
500
What mailing technique do business often use if they do not have mailing list soft-ware? A. Autoresponder B. Internet Service Provider C. Bookmark feature D. Blind Carbon Copy
What is D. Blind carbon copy
#1
500
An advertiser spent $117.00 for 12 television spots with a total of 240GRPs (gross rating points). What was the cost per GRP? A. 975.5 B. 585.5 C. 712.5 D. 487.5
What is D. $487.5
#15
500
The Fit and Lively Fitness Centers wants to increase its memebership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16-to 36 year old females and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local calbe television advertisement? A. 36 B. 33 C. 39 D. 30
What is B 33
#28
500
Ticket prices for the world Series increase dramatically, but all the games still sell out. the price change had little to no impact on sales. This is an example of _______ demand. A. inelastic B. unitary C. smoothing D. elastic
What is A. inelastic
500
Which of the following decreases the cost to a business of using newspaper advertising: A. color requirement B. sliding-scale rates C. preferred position D. split-run