When misleading statistics are presented and mudslinging occurs this is called
What is deceptive advertising.
100
This organization was formed in 1934 to protect the public in regard to broadcast communications
What is Federal Communications Commission (FCC)
100
“Get in the Zone”
What is Auto Zone
100
Advertisers play on two forms of memory - recognition (sight) and recall (more complex associations).
What is Locking Power.
100
Color ads are read 42% more often than these kinds of ads.
What is Black and White
200
When a company advertises something on a very good sale and the consumer goes in to buy it, the store says they are out of stock and tries to switch the consumer to a more expensive product
What is Bait and Switch fraud
200
When a diet pill company is found making false advertisements, this organization can step in order them to stop their dishonest tactics.
What is the FTC
200
“Easy breezy beautiful”
What is Covergirl
200
Advertisers use these catchy tunes to grab consumers attention.
What is a Jingle.
200
This color is used to stimulate hunger and to promote feelings of happiness.
What is Orange
300
the saying "world's best pizza" is an example of
What is puffery
300
Also known as corrective advertising
What is Counter Advertising
300
“It Gives You Wings”
What is Red Bull
300
This fast food company has the slogan, "I'm lovin it".
What is McDonalds.
300
62% to 90% of judgement about a brand is made in the first 90 seconds and is based on what?
What is Color choice
400
Exaggeration of the characteristics of a product that are misleading to the consumer
What is puffery
400
This private non profit organization works closely with the US government to identify significant public issues and stimulate action.
What is the Ad Council
400
“You’re in good hands”
What is Allstate
400
A group of friends on a weekend trip to this city, might make a promise of this tagline: "What happens here, stays here".
What is Las Vegas.
400
The advertising companies use color in their advertising to boost a persons ______ about their brand.
What is Memory
500
A set of laws about sales and other commercial matters that in essence says that is okay for ads to make general statements praising a product or service
What is the Uniform Commercial Code
(UCC)
500
In the debate over "Net Neutrality"(keeping the internet free), this organization has the most influence on legislation.
Who is the FCC
500
“Because you're worth it”
What is - L'oreal
500
In 1988 Nike introduced this simple slogan to encourage athletes to work harder.
What is "Just Do It".
500
Blue symbolizes cleanliness and orange is dynamic energy. So the majority of this product is done in these two colors.