A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
What is Brand?
100
A product that is named only by its generic class (e.g., drip-grind coffee, barber shop).
What is a Generic Brand?
100
Label
What is the information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like?
100
The full set of products offered for sale by an organization.
What is a Product Mix?
100
A legal term meaning the same as brand, it includes the brand name and brand mark.
What is a Trade Mark?
200
Part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these.
What is Brand Mark?
200
Grade Label
What is a system of identification that describes products by their quality, using agreed-on numbers or letters?
200
Mixed Bundling
What is the practice of offering for sale two or more products or services either at individual prices or for one single price?
200
The altering of a current product so as to make it more appealing to the market place.
What is Product Modification?
300
The marketing of the several brands falling under a generic
product category such as coffee, dessert, and oral hygiene.
What is Category Management?
300
A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation.
What is a Planogram?
300
A brand that is marketed throughout a national market.
What is National Brands?
300
How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind.
What is Product Positioning?
400
The use of descriptive information (e.g., size, ingredients, or use) on labels.
What is a Descriptive Label?
400
The practice of offering two or more products or services for sale at one price.
What is Price Bundling?
400
The container used to protect, promote, transport, and/or identify a product.
What is Package?
400
A trademark that is used to identify an organization rather than a product or product line.
What is a Trade Name?
500
A product line extension marketed under the same general brand as a previous item or items.
What is Extension?
500
The product life cycle has four stages: (1) introduction-the slow
sales growth that follows the introduction of a new product; (2) growth-the rapid sales
growth that accompanies product acceptance; (3) maturity-the plateauing of sales growth
when the product has been accepted by most potential buyers; and (4) decline-the decline
of sales that results as the product is replaced (by a substitute) or as it goes into disfavor.
What is a Product Life Cycle?
500
Product Line
What is a group of products marketed by an organization to one general market?
500
People, animals, animated characters, objects, or the like that are used in advertising a brand and that come to be identified with the brand.