Public Relations

Objectives & Strategy

100

The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

What is Public Relations

200

Groups that the organisation interacts with and that have a vested interest in, or impact on, the organisation's ability to achieve its objectives.

What are Publics

300

Any free news story about a business's products or services.

What is Publicity

400

Explain the relationship between PR and business objectives and strategies.

A business needs to build and enhance a positive image (through PR), in order to maintain existing customer base and attract new customers in order to achieve it's objectives of maximising profit.

500

4 of the major ways in which PR activities can assist a business in achieving it's objectives

Promoting a positive image Effective communication of messages Issues monitoring Crisis Management

Image

100

How a business is perceived by the world at large, especially customers.

What is Image.

200

What is the key to a successful image?

The key to a successful image is when the publics view the business the way the business intends.

400

A proper image results in several factors. List 2 of these.

Improved marketability of the business's products. Great credibility. Improved public recognition in the marketplace. Better brand recognition. Higher level of sales, marketshare and profitability