Promotion, Media Mix, Cross Promotions, and Product Tie-ins
Public Relations and Publicity
100
A device that legally identifies ownership of a registered brand or trade name.
What is trademark
100
The legal protection of a creator's intellectual property or products.
What is copyright
100
A person, organization, or business, that gives money or donates products and services to another person, organization, or event in exchange for public recognition.
What is a Sponsor
100
Is any form of communication used by a company to inform, persuade, or remind people about its products.
What is Promotion
100
Inlcudes activities that promote the positive image of the company, its products, or celebrities.
What is Public Relations
200
This word is a trademarked term owned by George Lucas.
What is Droid
200
The theft of any copyrighted material; music, movies, and software.
What is Piracy
200
Promotional tools - not a form of sponsorship
What is Endorsements
200
Is any form of communication through which one industry relies on another industry to promote its product
What is Cross Promotion
200
Public relations includes any _______ with employees, customers, investors, and the general public
What is communication
300
A payment for material that has been copyrighted or legally declared as belonging to the creator
What is Royalty
300
Being in the ___ ____ means that no one owns a copyright to the work, and everyone is free to copy, use and change them without having to ask for permission or pay the owner.
What is Public Domain
300
A Us government agency that protects consumers from deceptive business practices.
What is FTC
300
Is the format used for promotion, such as broadcast, print, or outdoor.
What is Media
300
Less the __% of internet search traffic goes beyond the top 30 listings on any given keyword
What is 4%
400
For a ____ _____ to remain valid the owner must continue to use it.
What is trademark registration
400
Suzanne Collins, author of the Hunger Games, sold the movie rights to her series of novels for ______
What is 17 million
400
What businesses seek in an endorser
What is a positive, charismatic, trustworthy, image. A celebrity most consumers know, and career is process. Someone who represents few risks. And someone with a believable relationship with the product.
400
Target and _____ partnered for a cross promotion
What is Avengers
400
The free mention of a product or company in the media
What is publicity
500
This is a good or service that legally uses a logo or image owned by another company or person
What is a Licensed product
500
The ___ ___ ___ ___ is a United States bill introduced to expand the ability of U.S law enforcement to fight online trafficking in copyrighted intellectual property.
What is Stop Online Piracy Act (SOPA)
500
The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees.
What is Sponsorship
500
The ____ is the specific programming or publication selected for the advertising message, such as Sports Illustrated or ESPN's Sports Center.