What are the 4 Ps of Marketing?
a) Product, Price, Petrol, Place
b) Politics, Price,Petrol, Place
c) Product, Price, Place, Promotion
C)Product, Price, Place, Promotion
100
Segmentation on the basis of values and attitudes and behavioral patterns is an example of
a)geographic location
b)cultural factors
c) economic factors
d) political and legal factors
b)cultural factors
100
In 'stages of adoption process' , the customer decides to become regular user in
a)awareness stage
b)interest stage
c)evaluation stage
d)adoption
d)adoption
200
What is the most important element of the marketing mix?
a.) Price
b.) Product
c.) No single element is the most important
c.) No single element is the most important
200
Targeting affluent customers with luxurious goods is an example of
a)geographic segmentation
b)income segmentation
c)psychographic segmentation
d)behavioral segmentation
b)income segmentation
200
The social class group which earns through exceptional ability is best classified as
a)upper middles
b)working class
c)lower uppers
d)upper uppers
c)lower uppers
300
What does a business adjust to create a brand image for a product?
a.) Marketing Mix
b.) Price
c.) Product
a.) Marketing Mix
300
Segmentation of international markets on the basis of monetary regulations is an example of
a)geographic location
b)cultural factors
c)economic factors
d)political and legal factors
d)political and legal factors
300
The person's own living or interacting and acting pattern is classified
a)lifestyle
b)personality and self concept
c)social class
d)None of the above
a)lifestyle
400
What does the overall marketing mix of a firm determine?
a.) Marketing Strategy
b.) Marketing Objective
c.) Profit from marketing
a.) Marketing Strategy
400
Segmentation of international markets on the basis of common languages, religions and customs is example of
a)geographic location
b)cultural factors
c)economic factors
d)political and legal factors
b)cultural factors
400
The cultural factors must include
a)beliefs and attitudes
b)social class
c)occupation
d)roles and status
b)social class
500
Who is protected by consumer protection laws?
a.) Businesses and customers
b.) Just customers
c.) Just businesses
a.) Businesses and customers
500
The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as
a)geographic segmentation
b)demographic segmentation
c)psychographic segmentation
d)behavioral segmentation
c)psychographic segmentation
500
The social class who rely on relatives for assistance in trouble times and economic support considered as
a)upper middles
b)working class
c)middle class
d)upper uppers