This stage of the media progression cycle involves a member of the media being enjoyed by the mass culture.
What is popular?
100
This is the term for factual accounts of significant news events.
What is hard news?
100
When the retina retains an image for longer than it takes to switch from one frame to another in a motion picture, this is called what?
What is persistance of vision?
100
this is the term for defaming a person's character through print or broadcast media.
What is libel?
100
This branch of the federal government licenses radio and TV stations.
What is the Federal Communications Commission?
200
Fill-in-blank: Mass communications is a process whereby __________ use technological devices to . . .
What is professional communicators?
200
This is the name of the type of organization used to compose a news story.
What is inverted pyramid?
200
This occurs when a brand name is seen in a motion picture or TV show.
What is product placement?
200
This is the term for inserting digital advertising images into broadcasts.
What is virtual advertising?
200
This is the most expensive time to advertise on the radio.
What is drive time?
300
This stage of the media progression cycle involves using a member of the media by those who have more wealth and/or education.
What is elite?
300
This term was coined to describe the sensationalizing of the news when Hearst and Pulitzer were competing.
What is yellow journalism?
300
To maintain its license, a radio station must show that it does this.
What is serve the public interest?
300
When a member of the media pays for stories and photographs, it is engaging in this.
What is checkbook journalism?
300
This is the term for when a network develops a show similar to a competitor's because the competitor's new show has proven to draw large audiences.
What is success copying?
400
This is the part of the definition of mass communications that makes a live rock concert not a member of mass communications.
What is over great distances?
400
This term is applied when a person receives too much content to consume.
What is information overload?
400
This is the term for arranging props, characters, etc. in a particular way in a shot to achieve a particular effect.
What is composition?
400
A journalist can protect sources' identities due to this.
What are shield laws?
400
This occurred when a white musician successfully made black music so that it was more marketable to white audiences.
What is covering?
500
This is the term for the people who determine what news, entertainment, information reaches mass audiences.
What is gatekeepers?
500
This term applies to a member of the media shaping our awareness by establishing what is important for us to think about by covering that story/event repeatedly.
What is agenda setting?
500
Most radio stations are in this stage of the media progression cycle.
What is specialized?
500
This is the term for a person's individual experiences which differentiate how that person will react to messages from the media.
What is frame of reference (or field of experience)?