What is advertising through any medium designed to generate a response by any means this is measurable?
A. Internet online Advertising
B. Direct Response advertising
C. Blog Response
D. Main stream advertising
B.Direct Response advertising
100
A database- driven marketing system that tracks a consumers behavior to determine his or her interests and then serves ads to that person relevant to the interest?
A. Target Marketing
B. Mass Marketing
C. Behavioural Marketing
D. Observation
c. Behavioural Targeting
100
A two-dimensional barcode that can be scanned and read by smartphones is called?
A. QR code
B. PV code
C. Response code
D. Scan code
A. QR code
100
What do agencies get paid to come up with?
A. The "big appeal"
B. The "Grand idea"
C. The "Big idea"
D. The "grand appeal"
c. The "big idea"
100
What is the most common name in the world?
A. David
B. Sarah
C. Taylor
D. Mohammed
D. Mohammed
200
What is a form of direct advertising communicated to prospects through the postal service?
A. Email
B. Direct Mail
C. Blog Response
D. Inbox Message
B. Direct Mail
200
What is when an advertiser listing is placed within or alongside search resulted and pays a fee each time someone clicks on the listing in those search results.
A. Browse Advertising
B. Display Advertising
C. Search Advertising
D. Online Advertising
C. Search Advertising
200
_______ are used to display inventory in ways that will prompt shoppers to buy?
A. Aisle Displays
B.Demonstration
C.Showboat
A. Aisle Displays
200
What is an example of a type of an appeal technique would be?
A. Lifestyle
B. ethics
C. Relationships
D. Emotions
A. Lifestyle
200
How many hours do cats sleep a day?
A. 2-4 hours
B.10-12 hours
C. 16-18 hours
D. 20-22 hours
C. 16-18 hours
300
What is a sales oriented television commercial message that encourages people to buy right away, usually through 1-800 telephone numbers?
A. Online Advertising
B. Rich Media
C. Direct Response television
D. Display advertising
C. Direct Response television
300
What is a form of online advertising that incorporates greater use of, and interaction with, animation, audio, and video.
A. News Media
B. Poor Media
C. Rich Media
D. Blue collared Media
C. Rich Media
300
What is _______ are used to display inventory in ways that will prompt shoppers to buy?
A. Experiment
B. Example
C. Sample
c. Sample
300
Product demonstrations shows how well a product ____
A. Appeals to consumers
B. Performs
C. Entices the final consumer
D. Looks
B. Performs
300
An average person falls asleep in ____?
A. 5 minutes
B. 7 minutes
C. 10 minutes
D. 20 Minutes
B. 7 minutes
400
What is defined as the placement of electronic communication on a website, in an email, or over personal communication devices?
A. Market advertising
B. Rich media
C. Online Advertising
D. Television Commercials
C. Online Advertising
400
What is it when a situation wherein consumers agree to accept online messages from commercial sources.
A. Allowed Email
B. Permission Based Email
C. Cool down Email
D. Acceptance Email
B. Permission Based Email
400
What is The financial support of an event by a sponsor in return for advertising privileges?
A. Sponsored Event
B. Supporter event
C.Guarantor
A. sponsored event
400
What is Another example of a creative strategy would be?
A. Testimonial
B. Demonstrations
C. Imagery
D. Execution
A. Testimonial
400
At any one time what percentage of the world population is drunk?
A. 5%
b. 0.7%
C. 10%
D. 1%
b. 0.7%
500
What is it called when the financial support of an event by an organization in return for certain advertising rights and privileges associated with the event?
A. Sponsorship
B. Partnership
C. Promotion
A. Sponsorship
500
What is a website that connects people with different kinds of interests for the purpose of socializing?
A. Rich media network
B. Social media network
C. Connecting network
B. Social Media Network
500
What is an exhibition for companies in a specific industry to showcase and demonstrate their new products and services?
A. Presentation shows
B.Programs
c. Trade Show
c. Trade Show
500
comparison can be ____?
A. Head on
B. Direct or Indirect
C. Concentrating on creating a mood
D. Can make consumers remember the product
B. Direct or Indirect
500
What percentage of land do golf courses cover in North America ?
A.4%
B.25%
C.20%
D.3%