Understand and develop relationships with customers to profitably anticipate and satisfy their needs.
What is Customer Focus?
100
Seek and share information while embracing the challenge process. If you don't know - 'ask'; if you do know - 'tell'.
What is Knowledge?
100
Finding meaning in your work by fully developing your capabilities to produce results that create the greatest value.
What is Fulfillment?
200
Courage is its foundation. Doing the right thing even when no one is looking.
What is Integrity?
200
A management philosophy that enables an organization to succeed long-term by applying the principles that allow free societies to prosper.
What is MBM or Market-Based Management?
200
Two important ideas:
1) choosing for oneself between right & wrong
2) exercising ownership for one's conduct & obligations
What is Responsibility?
200
Envision what could be, challenge the status quo, drive creative destruction through experimental discovery.
What is Change?
200
Know your strengths and weaknesses. Admit when you are wrong or don't know.
What is Humility?
300
Obey all laws, regulations, and follow company policies that support obeying all laws and regulations.
What is Compliance?
300
Looking beyond this month, quarter, or year.
What is Long-Term Value?
300
Apply judgment, responsibility, initiative, economic and critical thinking skills, and sense of urgency to generate the greatest contribution, consistent with the company's risk philosophy.
What is Principled Entrepreneurship?
300
The continual questioning and brainstorming to find a better way.
What is the Challenge Process?
300
A dedication to truth, even when it is painful.
What is Intellectual Honesty?
400
Having mental or moral strength to venture forth, persevere, and withstand danger, fear or difficulty.
What is Courage?
400
Coming up with something new, looking to the future and finding different ways to meet the customers' needs.
What is Innovating?
400
The drive to improve faster than our competitors.
Not waiting to overcome obstacles.
Acting with time sensitivity in mind.
What is Sense of Urgency?
400
Companies, products and methods are constantly being replaced by new ways of doing things.
Example: CDs replaced by MP3s.
What is Creative Destruction?
400
Treat others with honesty, dignity, and sensitivity.
What is Respect?
500
Without these two principles, you would not be allowed to stay in business.
What is Integrity & Compliance?
500
Create long-term value for customers, our company and society. This is the reason our business exists.
What is Value Creation?
500
Taking action without being asked or told.
What is Initiative?
500
Look to people who can contribute to a deeper understanding both inside and outside the company.
What is Knowledge Sharing?
500
A cooperative effort by members of a group to achieve a common goal.