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100
Name an element in a basic work process flow.
Goal, Input, Activities, Output & Evaluate
100
Name a subprocess in NPD Process.
Prioritizing and deciding / positioning / evaluating / defining / developing / launching
100
Name two elements in the positioning statement.
Product/Category/Target Customer/Value Proposition/Reason/Differentiation
200
Name one of three main reasons why businesses need a process.
Moves info & documents across organization, help build cross-functional teams & enables leaders to make decisions
200
What are the difficulties of data collecting?
Not productive , Distance
200
How does a 5 steps marketing plan look like?
Situational Analysis→ Market Goals → Marketing Strategy→ Budget and plans→ Metrics and Adjust
300
Name the visual aid that helps project maangers schedule timing of functions.
Gantt Chart
300
Which process represent the vision of future state of the company?
the strategic planning process
300
Give examples on what companies would do during the pre launch process.
Traditional media plan/ Social media plan/ Outreach plan for press and blogger/ Advance outreach/ Create brand assets for launch/ Sales training
400
Name a component of the Gantt Chart.
Task Category, Sub-category, Duration, % of completion & dates
400
Which process needs to get customer surveys?
Market insight development process
400
Name one advantage and one disadvantage of using the product launch templates.
Advantages: help us organize our thoughts, help us structure our work Disadvantages: “fill out the form”, Do not have the requisite date to construct the content in the template
500
Name three process work flows.
Basic, Overall & Integrated
500
Why insight is important?
Appreciate how customer think and behave, understand reasons behind industry trends, characterize the actions and activities of competitors
500
Name one of the steps in the product launch process.
Locate your company’s product launch documentation and work flow information / Find out from your manager or from your peers about any product launches that have taken place over the past year / Find out from your manager if a current product launch is under way