Show:
Marketing Research
Marketing and Business
Finance
Economics
Marketing Planning
100
Qualitative Research
What is the type of research found in surveys?
100
Ethics
What is it called when a company does the right thing for the environment, human rights, etc.?
100
Debt
What is borrowing money that must be paid back over time, usually with interest called?
100
Gross Domestic Product (GDP)
What is the output of products produced within a country?
100
Product Place Price Promotion
What are the 4 P's of the marketing mix a company must consider?
200
Quantitative Research
What is the type of research that answers questions such as, "how many" or "how much"?
200
Industrial Market
What is the term for businesses that buy products to use in their operations, also called business-to-business market?
200
Collateral
What is needed to apply for a loan?
200
Inflation
What is the term for rising prices in an area?
200
Strengths Weaknesses
What two categories of SWOT are internal factors?
300
Rating
"On a scale from 1-10..."
300
Customer
What is the term for someone who buys the product or service?
300
Seed Money
What is the other term for startup costs?
300
Capital
What are the four factors of production, land, labor, entrepreneurship, and...?
300
Opportunities Threats
What two categories of SWOT are external factors?
400
Level of Agreement
"Pizza Hut's pizza is the superior pizza compared to Papa Johns."
400
Consumer
What is the term for someone who uses the product or service?
400
Market Share
What is the name of a company's percentage of total sales in a market?
400
Analyzes a market for a company by examining all factors that will impact the success of the company.
What is the purpose of the SWOT analysis?
500
Behavioral Psychographic Geographic Demographic
What are the 4 categories under marketing segmentation?
500
Customer Relationship Management (CRM)
What is it called to identify, understand, and appreciate customers to form a strong and long-lasting relationship?
500
Equity
What is money raised for a company in exchange for a share in the company called?
500
Monopoly
What is the exclusive control of a market called?
500
Strengths Weaknesses Opportunities Threats
What are the 4 categories of the SWOT analysis?