Situation Analysis
Competitor Analysis
How Much Do You Know
100
Which of the following is not owned by Disney? ESPN, Pixar, Disney Channel, Food Network
What is Food Network
100
Disney’s main competitors include all of the following except: Six Flags, Busch Gardens, Cedar Fair L.P., Chrysler
What is Chrysler
100
Who is the founder of Disney?
Who is Walt Disney
200
Which of Disney’s Parks are the least successful? Euro Disney, Disneyworld (FL), Hong Kong Disneyland, Disneyland (CA)
What is Hong Kong Disneyland
200
Mickey Mouse is a popular US icon of this company that represents 48.2% of the US market share Disney, Six Flags, Lehman Brothers, Busch Gardens
What is Disney
200
Where was the first Disney park opened?
What is Anaheim, California
300
What area is one of Disney’s biggest expansion plan in? Toy production, Carpentry, Cruise Line, Petting Zoos
What is Cruise Line Development
300
Which of the following does Disney NOT operate in it the United States The Bronx Zoo, Epcot, Typhoon Lagoon, Magic Kingdom
What is the Bronx Zoo
300
In what Disney movie would you hear this song lyric "Tale as old as time, true as it can be barely even friends..."
What is Beauty and the Beast
400
What is a huge technological threat to Disney’s profits? The internet, Cell phones, Piracy, TiVo
What is Piracy
400
Which one of Disney’s competitors has various locations in the United States? Six Flags Great Adventure, Fridays, Applebee’s, Busch Gardens
What is Six Flags Great Adventure
400
What was the first full length animated Disney film released in the US?
What is Snow White and the Seven Dwarfs (1937)
500
Disney’s newest international TV partner is in what country? Canada, Germany, Chile, Russia
What is Russia
500
Consumers like Disneyland Resorts as opposed to their competitors because its magic feeling makes them Feel like a kid again, Contract the swine flu, Study harder, Want to be a lawyer
What is Feel like a kid again
500
What main character did we follow underwater in Disney Pixar's first huge hit?
Who is Nemo