colors that can not be mixed or formed from any combination of other colors
What are primary colors?
100
extends in two directions, can be vertical, horizontal or diagonal
What are lines?
100
the most important element on the page should be the most prominent
What is emphasis?
100
units that type is usually measured in
What are points?
100
different values of the same color
What is monochromatic?
200
Shades of red, orange and yellow, these colors tend to bring objects closer to the viewer
What are warm colors?
200
when a line crosses itself or intersects with other lines to enclose an area, can be geometric, organic, positive or negative
What is shape?
200
visual elements on a page should look distinctly different from one another
What is contrast?
200
space between individual letters also known as kerning
What is letterspacing?
200
vibrant color scheme using 3 colors equally spaced on the color wheel
What is triad?
300
colors formed by mixing red and yellow, yellow and blue or red and blue
What are secondary colors?
300
in 2D arrangement of objects on the page, open area between 3 dimensional objects
What is space?
300
items related to one another should be grouped together, pay attention to the distribution of elements and avoid clumping all of the elements in one location
What is balance?
300
a single set of letterforms, numbers, and symbols unified by a common visual design
What is typeface?
300
a harmonious, natural, pleasing color scheme consisting of colors that are adjacent on the color wheel
What is analogous?
400
Colors such as blues, greens and purples that recede from the viewer.
What are cool colors?
400
3 dimensional, can be geometric, organic or irregular
What is form?
400
visually connect elements on the page with other elements on the page, makes the pages cleaner and more organized
What is alignment?
400
part of a letterform that is above the x-height
What is ascender?
400
color scheme with the greatest contrast, uses colors opposite each other on the color wheel
What is complementary?
500
Colors formed by mixing primary and secondary colors
What are tertiary or intermediate colors?
500
range of lightness and darkness within a picture
What is value?
500
repeating lines, shapes, images, colors, textures, and other visual elements withing a page to establish a unified, cohesive design
What is repetition?
500
one sixth of an inch, commonly used in page layout
What is a pica?
500
strong visual contrast with less tension, uses a base color and the two colors adjacent to its opposite