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Chapter 8
Chapter 9
Chapter 10
Chapter 12
Miscellaneous
100
the needs satisfying offering of a firm
What is a Product
100
1) Market Introduction 2) Market Growth 3) Market Maturity 4) Sales Decline
What are the stages of the product Life Cycle
100
Making goods and services available in the right quantities and locations, when customers want them.
What is Place
100
Covers all of the activities involved in the sale of products to final consumers. They range in size from large chains of specialized stores to individual merchants to online.
What is retailing
100
1) Intensive 2) Selective 3) Exclusive
What are the three types of ideal market exposure
200
the use of a name, term, symbol, or design--or combination of these--to identify a product.
What is a brand
200
Printers and ink cartridges vs Pandora
What are examples of the Follow-on model and the Freemium Model
200
Any series of firms or individuals who participate in the flow of products from producer to final user or consumer.
What is a channel of distribution?
200
It is concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers.
What is Wholesaling?
200
Decreased demand for existing product when new, similar product is released
What is cannibalization in marketing?
300
How well customers recognize and accept a company's brand.
What is Brand Familiarity
300
It helps predict the rate at which new ideas, technology, and products move through the life cycle.
What is Rogers ACCORD used by marketers for?
300
Direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
What is direct marketing?
300
one takes ownership of the products they sell while the other does not take ownership of the products they sell.
What is the difference between merchant and agent wholesaling?
300
When a producer uses several competing channels to reach the same target market--perhaps using several intermediaries in addition to selling directly.
What is multichannel distribution?
400
It involves promoting, protecting and enhancing the product.
What is Packaging?
400
One that quickly follows and often improves on the Pioneers product or business model.
What is a second-mover?
400
1) Accumulating 2) Bulk-breaking 3) Sorting 4) Assorting
What are regrouping activities?
400
It says that new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices.
What is the wheel of retailing theory?
400
1) Family 2) Licensed 3) Individual 4) Generic
What are types of brands?
500
1) Convenience 2) Shopping 3) Specialty 4) Unsought
What are the four consumer product classes
500
1) Idea Generation 2) Screening 3) Idea Evaluation 4) Development 5) Commercialization
What are the steps of the New Product Development Process?
500
A manager who helps direct the activities of a whole channel and tries to avoid or solve conflicts.
Who is a channel captain?
500
A neck-tie store is an example of one.
What is an example of a limited line store
500
1) Advantage 2) Compatibility 3) Complexity 4) Observability 5) Risk 6) Divisibility (Trailability)
What are the steps of Rogers Accord?