Show:
Intro to Marketing
Pricing
Promotion
Consumer Behavior
Celebrities
100
The four P's of marketing
What are Product, Price, Promotion, and Placement
100
Cost of production, promotion and distribution all effect a business decision on this
What is product price
100
Three forms of promotion
What is advertising, sales promotion and personal selling
100
Elements that a business can add to subconsciously motivate a customer
What is color and music
100
This is something a celebrity thinks about every day as they get dressed, go on interviews and decide who they are friends with.
What is image
200
Benefits of this include more efficiency, less production changes and less money spent on promotion.
What is brand loyalty
200
Offering a low price on an item to gain market share, then increase the price once established
What is penetration pricing
200
The 5 parts of a magazine ad
What are: Visual, headline, copy, signature, call to action
200
The goals of this are to create identity and brand consistency
What is a logo
200
T-shirts, posters and toys are examples of this way a celebrity can sell their image.
What is merchandising
300
Age Gender Income Occupation Education Family size
What is demographics
300
Lower-than-normal price offered as incentive to buyers to make out-of-season purchases for goods or services.
What is Seasonal Pricing
300
The 3 main purposes of packaging
What is attract, inform, protect
300
Create a customer that spends less money because they are not in the store long
What is fast tempo music
300
Celebrities being paid to share their opinions on a product or service
What is endorsements
400
Three areas that marketing benefits.
What are Businesses, Customers, Society
400
Companies will charge a premium price on the product’s accessories or other complimentary items.
What is captive pricing
400
Just do it and I'm loving it are examples of what
What is a slogan
400
This color illustrates security, authority and reliability and is also the most used color in logo design
What is Blue
400
Lived theme events that enable a customer to interact with products and services
What is event marketing
500
Using the needs of customers as the primary focus during the Planning Production Pricing Distribution and Promotion of a product or service
What is the marketing concept
500
The three major pricing objectives
What is Status Quo, Sales Oriented and Profit Oriented
500
Any paid form of non-personal communication sent through a mass medium.
What is Advertising
500
The three goals of promotion
What is inform, persuade and remind
500
Not paid for, reaches large audience and comes from credible sources but is not guaranteed and hard to control.
What is publicity