An attention-grabbing introduction that sets the tone for the story
What is the lead?
100
alternative copy that gives viewpoints from both genders on some aspect of the topic being covered
What is He Said/She Said?
100
a lead that is either literary, historical, or mythological, it refers to a well-known person, event, line, song or situation. It should be obvious enough that most of your audience recognizes it.
What is an allusion lead?
100
A line of large type used to tell the reader what is to follow
What is a headline
100
A factual sentence a writer uses to link one fact to another in a piece of copy
What is a transition?
200
this lead intensifies the readers' interest by holding back the main point of the story for a few sentences
What is a suspense/teaser lead?
200
The main story on a yearbook spread
What is copy?
200
Alternative copy that is a plan or drawing designed to show how something works or to explain key parts
What is a diachart?
200
a lead that begins the story with a memorable quote
What is a direct quotation lead?
200
A graphic that aids in the representation of information, data or knowledge and gives the information in a quick, easy way.
What is an infographic?
300
A list of guidelines a writer uses to maintain consistent punctuation and capitalization
What is a style sheet
300
a lead that creates a situation that can be either real or fictional. Similar to the descriptive lead, the narrative hook allows for more creativity on the part of the writer
What is a narrative hook
300
Identification of the person who said the words being quoted
What is an attribution?
300
The second and third sentences of a caption are written in this tense.
What is past tense?
300
A conversation between a reporter and a source
What is an interview
400
A writer's specific focus on a topic
What is an angle?
400
a lead based in sensory details of a scene, it paints a vivid picture with words and details so the reader can imagine the situation.
What is a descriptive lead?
400
The person a reporter interviews
What is a source?
400
A lead that catches the reader off-guard with an unusual or shocking fact
What is a shocking statement?
400
This can be filled with key information from the main story or by adding additional information that focuses on the who, what, when, where, why, and how.
What is a fast fact box?
500
The first sentence of a caption is written in this tense
What is present tense?
500
The tense copy is written in
What is past tense?
500
When used to replace reporting or results in incomplete coverage
What is when alternative copy isn't effective
500
A smaller headline which accompanies the main headline
What is a secondary headline?
500
1) It identifies the content of the spread
2) It attracts the readers' attention
3) It reflects the mood of the spread
4) It ties into the action of the dominant photo
What are the the four requirements for writing an effective headline.