Next Step
Educated Pitch
Save Attempt
Recommendations
Wine Terminology
100
1. Greeting 2. ________ 3. Empathy and Explanation 4. Rebuttal 5. Recap
What is Educated guess or pitch ?
100
Member has 3 consecutive order has never skipped
What is Too much wine
100
The member status is low. The cost of the membership is too expensive and the member is looking to save money
What is skip a month
100
Member is a fan of Pinot Noir. The 2016 Salient Pinot Noir is available on the site but the member wants to stay within $13 price point.
What is 2016 The Bluffer Valdiguié
100
Describes the overall feel, weight, and fullness of a wine.
What is body
200
Step 1: Pull up members account. Step 2: check order history, members received 3 orders and has never skipped. Step 3:__________
What are ratings?
200
Member has skipped once in 4 months. Last 2 orders, member only rated the 2016 The Bluffer Valdiguié a 4/5 star
What is Quality
200
Member Benefits that includes Rate 10 Get $10, Member Credits, Case Discount, and 4 Bottle Complimentary Shipping
What is Value
200
Member loved Easy Peasy Lemon Squeezy. They really enjoy New Zealand Sauvignon Blanc
What is 2016 Outer Sounds Sauvignon Blanc
200
This refers to when all grapes sugar is converted to alcohol during fermentation. There’s no residual sugar.
What is dry
300
Member is canceling due to Quality. Did not like 2 wines from recent order. Account: Member LTV is Medium Ratings: Member has never rate. You explain to the member why its important to rate their wines. You issued the members 26 credits. Next Step ________
What is Recommendations
300
Member only has one order and its still in transit. No attempted delivery yet.
What is One time order
300
Its a holding facility that is open late, 7 days a week. There is no additional cost to ship here. It can be set as your default address and they receives FedEx ground packages and hold them for 5 business days.
What is shipping solution or FedEx hold
300
Member is looking for an oaky full body red in the $13 price point
What is 2016 Pacificana Cabernet Sauvignon
300
This will have a more fresh, tart, and sour taste.
What is acidity
400
Account: Member LTV is new. Order History: Member only had one order. Rating: You check the ratings page and member has 4 and 5 star rating on first order. Next Step____
What is Delivery Exceptions
400
Member has 2 orders, has never used the skip a month option and has no ratings. The current order has been shipped and FedEx status is, "waiting for additional delivery instructions."
What is delivery / shipping issues
400
Member is high LTV. They just bought a house and can no longer afford the membership. They have a total of 14 orders, skipped twice, and 48 unrated wines.
What is Skip a Month and Value
400
Member rated the following wines a 5 star 2015 Rosa Obscura Red Blend 2016 The Independent Zinfandel 2016 Invoke Syrah 2015 Wall of Sound Red Blend
What is Full body, Fruit Forward or Jammy Reds
400
Think of the taste of the sea or the smell of the sidewalk after it rains.
What is minerality
500
Account: Member LTV is High. They have been a member since 2015. Order History: Member has skipped 3 consecutive months, during the summer. Ratings: no unrated wines Shipping: Member's default address is their work address. ZD history: had a chat back in June of 2016. Next Step____
What is Subscription page Save History
500
Member's account has been active since 2/05/2016. Has skipped twice. Each order consists of 6 bottles. Some recommended some added by the member, all whites wines.
What is Selection
500
Members LTV is Medium. They've had 3 consecutive order, have never skipped, and have no ratings. Member mentions that he only likes Chardonnay and Cabernet Sauvignon. He received the 2016 Capuchon Rosé in his 2nd order and the 2016 The Independent Zinfandel in his 3rd order.
What is Satisfaction Guarantee and Skip a month
500
Member's last order consisted of the following wines: 2016 Passarola Red Blend 2013 Un Paso Más Red Blend 2015 Tempo Vero Barbera 2016 Outer Sounds Sauvignon Blanc
What are International Wines
500
It's made up of four components: acidity, tannins, sugar and alcohol.
What is structure