Show:
Digital Channels
Social Networks
Information and Content Sharing Sites
100
Name the popular Digital Channels
1. Social Networks 2. Information and Content Sharing Sites 3. Email 4. Instant Messaging (IM) 5. Text Messaging 6. Blogging and Microblogging 7. Podcasting
100
What are the three types of networks and give an example of each?
1. Public, general-purpose networks (Facebook) 2. Public, specialized networks (LinkedIn) 3. Private networks (Unity)
100
Name the 3 Content Sharing site types and an example of each.
1. User-Generated Content (UCG) sites (YouTube). 2. Content curation sites (Twitter) 3. Community Q&A sites (Yahoo! Answers)
200
These are the reasons you should not use a digital channel for communication
When you want to make a formal impression. When you are legally required to provide information in printed form. When you want to stand out from the flood of digital messages. When you need a permanent record.
200
Name the ways a business can use social networks.
1. Integrating company workforces. 2. Fostering Collaboration. 3. Building communities. 4. Socializing brands and companies. 5. Understanding target markets. 6. Recruiting employees and business partners. 7. Connecting with sales prospects. 8. Supporting customers 9. Extending the organization.
300
Name compositional modes
1. Conversations 2. Comments and critiques 3. Orientations 4. Summaries 5. Reference materials 6. Narratives 7. Teasers 8. Status updates and announcements 9. Tutorials
300
Name the guidelines should you follow to make the most of social media.
1. Choose the best compositional mode for each message, purpose, and network. 2. Offer valuable content to members of your online community. 3. Join existing conversations. 4. Anchor your online presence in your hub. 5. Facilitate community building. 6. Restrict conventional promotional efforts to the right time and place. 7. Maintain a consistent personality.
400
Name the top steps to follow.
1. Remember it's a conversation. 2. Write informally but not carelessly. 3. Create concise, specific, and informative headlines. 4. Get involved and stay involved. 5. Be transparent and honest. 6. Think before you post!