Show:
Monkey
Giraffe
Lion
Tiger
Bear
100
Barnes and Noble sells online through its website, while also selling through physical store locations. This type of retailing is referred to as
What is brick-and-clicks.
100
A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called
What is social influences.
100
Which consumer decision-making process will probably be used in purchasing toothpaste?
What is routinized response behavior
100
Routinized response behavior is what a consumer does when
What is buying frequently purchased, low-cost items.
100
When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
What is limited decision making.
200
When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?
What is problem recognition
200
____ are people who gather information and organize content generated by critics and creators.
What are collectors
200
Of the online user segments in the Social Technographics Profile, the largest group in most countries is
What is spectators
200
____ are online users who do not participate in any digital online media.
What is Inactives
200
Sonic communicates with its customers through ____, which is the most popular social networking site in the world.
What is Facebook
300
Lady Gaga is on a concert tour and has decided to hold a contest for tonight’s event. The first 10 people to answer a riddle by calling a local phone number will receive free tickets to the show and backstage passes. Which social networking site would be the best for Lady Gaga to broadcast information about this contest?
What is Twitter
300
A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.
What is wiki
300
Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in
What is limited decision making.
300
Some companies use ____ as internal tools for teams working on a project requiring lots of documentation.
What is wikis
300
____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.
What is Podcasts
400
Purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood are all _______ influences.
What is situational
400
While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as
What is routinized response behavior.
400
Due to increasing consumer demand, many television networks are creating ____ of their shows.
What is podcasts
400
Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are
What is creators
400
____ relates to perceptions of value and is the most flexible element of the marketing mix.
What is Pricing
500
____ includes any attempt to intentionally conduct dishonest activities online.
What is Online fraud
500
Smartphones contain ____ that help consumers access more information about businesses.
What are applications
500
____ connects customers with marketers as well as other customers.
What is Connectivity
500
____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.
What is Control
500
The Internet can be referred to as a ____ medium because users determine which websites they are going to view.
What is pull