What are the two types of variables that affect retailing?
What is Controllable and Uncontrollable variables.
100
This is the definition that many marketers learn as the start out in the industry. "Putting the right..."
What is "Putting the right product in the right place, at the right price, at the right time."
100
I'm loving it.
What is McDonalds
100
The traditional life cycle of a product consists of these 5 parts
What is Introduction, growth, maturity, decline, and decision point
100
Betcha can't eat just one
What is Lays
200
What are the 4 types of controllable variables in retailing?
What is Price, Promotion, Place, and Product
200
Which part of the marketing mix does the following question address? "Does it meet their needs?"
What is Product
200
FINGER LICKIN' GOOD
What is KFC
200
As popularity of a product increases, competitors enter the market at this stage of the life cycle:
What is Growth
200
Once you pop, the fun don't stop.
What is Pringles
300
This uncontrollable variable includes: GST, CPP, EI, workers compensation, smoking bylaws, and the North American Free Trade Agreement
What is Government Regulations
300
Which part of the marketing mix does the following question address? "Will they find it where they shop?'
What is Place
300
Eat Fresh
Subway
300
Costs of sales and distribution are low at this stage of the product life cycle
What is Maturity
300
Think different
What is Apple
400
This uncontrollable variable can be very expensive to keep up to date with, but companies need to stay on the cutting edge of this to remain competitive in the future.
What is Technology
400
In this era companies began to conduct research to find out exactly what customers needed and wanted.
What is the Marketing Concept Era...1960's to 1990's
400
Have it your way.
What is Burger King
400
After "New Coke" failed, this was the name given to coke after it hit the shelves with the original recipe.
What is "Coca-Cola Classic"
400
Believe in your smellf.
What is Old spice
500
This uncontrollable variable includes changes in fashion, fitness, health...
What is Social trends
500
In this era, companies are continually collecting information about competitors, trends, and their customers to increase sales.
What is the Marketing Orientation Era...1990's to Present day