You are seeing higher total impressions report through DCM than IAS or DV, you are most likely using this type of tag
Monitoring
100
Leo Burnet Worldwide, Saatchi & Saatchi & Bartle Bogle Hegarty all fall under this
What is Publicis Groupe
100
Eating fish can help your mind, your body, and even your skin - but these two people just say NO!
What is Michael & Rob
100
MRC
What is Media Ratings Council
100
In Brazil, this language is the most spoken
What is Portuguese
200
This application helps reduce domain spoofing
What is ads.txt
200
This person holds the title of President of DigitasLBi North America
What is Jodi Robinson
200
Too much coffee makes this person a flibbertigibbet
What is Michael
200
This refers to a set of practices and tools that ensures the advertiser’s brand is not damaged as a result of the improper or inappropriate placement of ads.
What is Brand Safety
200
If it wasn't for this inventor, we wouldn't be able to talk to on the telephone
What is Alexander Graham Bell
300
The term "Invalid Impressions" is used by this global company and refers to Non-Human impressions
What is DCM
300
In December 2017, Ad Exchanger voted Digitas as one of the top ten in this media space
What is Programmatic Agency
300
These 5 VPs manage MT across all regions
What is Jenny, Jackie, Julie, Rob and Michael
300
Passive-aggressively letting someone know you don’t actually care that they’re leaving.
Bye Felicia
300
Helsinki is the capital of this country
What is Finland
400
While this is something on the inside of your clothing that tells you your size, it can also represent a group that combats fraud and promotes better transparency.
What is Trustworthy Accountability Group (TAG)
400
On this anniversary year, Digitas gives their employees a vacation getaway plus a gift of five extra days to use for your trip!
What is 15 year anniversary
400
Who is the capability lead for Media Technology?
What is Carol Chung
400
Blank is the act of determining the value of each customer touch point leading to a conversion.
What is Multi-touch Attribution
400
Earth is located in this galaxy
What is Milky Way
500
Google developed this product to help sites ramp up their mobile sites load times.
What is Accelerated Mobile Pages (AMP)
500
One of his first bosses told him that there is only one question you want to ask yourself every day: “What have I done today to move the business ahead?”
What is Michael Kahn
500
What sport did Rob play in high school
What is Tennis
500
(Viewable Impressions ÷ 1000) × Rate stands for what cost rate type
What is vCPM - The advertiser is charged for every thousand impressions measured as viewable
500
This state has the longest suspension bridge in North America