Background and Market Liberalization
Low-fair Airlines in Japan and Malaysia
Reaction, recent and future progress
SWOT
100
What industry was Anthony Fernandes in before he bought the airline?
The music industry
100
What Asian country was the first to experience a real boom in both the domestic and international travel in the 1960s?
Japan
100
What holiday is on Sunday?
Easter
100
What is the key ingredient according to Peter Harbison, Centre for Asia Pacific Aviation (a Sydney, Australia consultancy), for the success in LFAs in Asia Pacific? (Hint: what does the government have to do in order for LFA to grow?) (Opportunity)
Liberalization
200
How much debt was the airline in before Anthony Fernandes bought it?
US $37 Million
200
Japan's first real LFA was what?
Skymark Airlines
200
What happened three days after AirAsia was bought which ended up helping Fernandes ensure the lowest possible cost structure?
Terrorist attacks on the World Trade Center
200
Beginning in 2007, AirAsia began carrying people and cargo on the same flight after an agreement with this company? (Opportunity)
Leisure Cargo
300
In what year did Anthony Fernandes buy AirAsia?
2001
300
In 2001, what was the percentage of the adult population that traveled by air?
6%
300
In 2006 about how many passengers did AirAsia have?
9.3 Million
300
The month and year that AirAsia had it's IPO? (Strength)
November of 2004
400
Name 2 out of the 3 no-frills airlines mentioned in the powerpoint. (Hint: one was from US and the other two were from Europe)
Southwest, Ryanair or EasyJet
400
What put Skymark closer to a hyrbrid LFA model?
first class seats, and satellite tv
400
Who are the Brewers playing tomorrow?
Houston
400
This man had success with his low fare airline Virgin Blue, and has plans to invest in a low fare operation, specifically in Asia. (Threat)
Richard Branson
500
Name at least 5 out of the 13 regions mentioned that have been deregulated and have been liberalized.
Australia, New Zealand, India, Japan, Bangladesh, Nepal, Philippines, Singapore, Malaysia, Taiwan, South Korea, Brunei, Pakistan
500
What are the five domestic points that Skymark Airlines travels to?
Tokyo, Sapporo, Kobe, Fukuoka, and Naha
500
What do the ASEAN leaders do to help Southeast Asian countries?
ASEAN leaders (have meetings (ASEAN Summit) related to economic, and cultural development of Southeast Asian countries)
500
What is the definition of deregulation? (A strength to the industry)
the Government taking away restrictions to give power back to the people