Show:
Creative/General
Mobile/Targeting
Video/Gaming
Social
Multi-Platform Content
100
These folks are in the agency conceptualizing/writing the execution & Visualization for an ad campaign... under the direction of a Creative Director.
Who is a copywriter?
100
These are the four main forms of Digital Ad Targeting.
What is Demo, Geo, Behavioral and Retargeting?
100
THis Hulu paid service allows you to watch your shows on tablet, TV and gaming device.
What is Hulu Plus?
100
This is the most cost-effective way to engage a target?
What are social networks?
100
Who is Doug?
Ford used this character as part of a viral campaign to tout the benefits of the all-new Ford Focus.
200
Name 6 social networks that have been catalysts for change in ad agency creative departments?
Who are Facebook, Twitter, LinkedIn, YouTube. MySpace, Google+
200
This time of the day shows the highest mobile usage?
What is morning?
200
Hulu supports and distributes Premium, Professional Content, but not this type of video content.
What is User-generated?
200
This social channel has more than 2M daily visitors.
What is LinkedIn?
200
These are three examples of how Team Detroit has integrated content into TV or Gaming
What is American Idol, Toby Keith, White Castle, The Sims, Mustang, etc.
300
Naming 2 of 4 typical goals that interactive creative campaigns are always developed to accomplish.
What is branding, call-to-action, direct response and engagement?
300
This is what you get when a client lets a publisher put a cookie on their site.
What is better data?
300
According to IGN, it takes about this long to partner with a video game to have your product integrated
What is two years?
300
According to Neilson, this is the most trusted form of advertising.
What are recos from friends and trusted resources?
300
This is a reason why branded content is important.
What is its more authentic, or organic.
400
This creative execution and a few of the media executions were discussed as having multiple channels of distribution
What is Focus Rally America and TV, Print, Digital, UGC, show on Hulu, social, blogging, site.
400
If a client is looking for direct response metrics, this is how you should buy mobile media.
What is by CPC or CPA?
400
These three media companies share in an ownership stake of Hulu and provide their TV shows as part of the platform.
Who are NBC Universal (Comcast), News Corp (Fox) and Disney (ABC)?
400
According to Neilson, this is the least trusted form of socially driven advertising?
What are text ads on mobile phones.
400
We don't want this person building media plans. We want them to think about how to develop content.
Who is the media person (or total communication planner)?
500
This person is the current President of 313 Digital
Who is Lisa Gilpin?
500
Four things that people (digitally) do while also watching television
What is Browsing, Using Apps, Texting, Surfing, Social Networking.
500
IGN partnered with this research company to identify that the gaming audience is socially active and is influential in their opinions to friends.
Who is Ipsos?
500
If all the US Internet time was condensed into 1 hour, how much time is spent in the most heavily viewed sector and what is that sector?
What is Social Networks/Blogs- 13 minutes?
500
This was shown as an example of a Brand connecting with a culture.
What was Vaughn Gittin Jr/Mustang Drift and or Gymkata