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Store Objectives
Store Layouts
Merchandise Displays
Signage
Space Allocation And Fixtures
100
Which of the following is NOT considered an objective to be met when designing a store? A. The design should be consistent with image and strategy. B. The design should be inexpensive. C. The design should be flexible. D. The design should recognize the needs of the disabled. E. The design should positively influence consumer behavior.
What is B -- The design should be inexpensive?
100
Which store design contains long gondolas of merchandise and aisles in a repetitive manner? A. boutique B. free-form C. loop D. racetrack E. grid
What is E -- Grid?
100
An end cap: A. is always found in a point-of-sale area B. is usually freestanding C. replicates the total assortment of merchandise contained in the aisle D. has high visibility E. usually contains the newest, most exciting merchandise in the store
What is D -- Has high visibility?
100
While shopping in the electronic department in Wal-Mart, Sasha noticed an advertisement about lay-away on the Wal-Mart network broadcasted on a nearby monitor. This would be an example of: A. digital imagery B. digital signage C. TV advertising D. in-house advertising E. corporate display advertising
What is B -- Digital Signage?
100
To allocate space to categories and brands retailers must know: A. the productivity of the allocated space B. the merchandise's inventory turnover C. the impact on store sales D. the display needs for the merchandise E. all of the above
What is E -- All of the above.
200
A retailer could influence customer buying behavior by: A. attracting them into the store B. enabling them to easily locate merchandise C. keeping them in the store for a long time D. motivating them to make unplanned purchases E. all of the above
What is E -- All of the above?
200
Which of the following retail stores is most likely to have a racetrack layout? A. H&R Block Tax Service B. Kroger supermarket C. Macy's department store D. Lowes E. Scarlett O'Haira Beauty Salon
What is C -- Macy's Department Store?
200
When Joe visited Crate and Barrel to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Crate and Barrel using for the tea cups? A. wall display B. freestanding fixture C. window display D. end caps E. none of the above
What is A -- Wall display?
200
Willa is the manager of a Pet Supermarket and wants to display signage advertising a promotion for dog food. What type of signage should she use? A. promotional B. category C. locational D. point of sale E. lifestyle
What is A -- What is promotional?
200
To determine the productivity of store space, retailers are most likely to use: A. net loss รท number of departments B. sales per square foot C. merchandise availability D. retained earnings E. asset turnover
What is B -- Sales per square foot?
300
Flexibility in store design is important because: A. Flexible design makes the store look more up-to-date to appeal to younger customers. B. Flexible design makes it easier for stores to respond to seasonal changes without large-scale renovations. C. Customers find it hard to locate merchandise if fixtures are rigid. D. Flexible fixtures last longer than built-ins.
What is B -- Flexible design makes it easier for stores to respond to seasonal changes without large-scale renovations?
300
In which type of store layout would you find cash register stations in each department? A. racetrack B. blocked C. grid D. repetitive E. shelf-and-row
What is A -- Racetrack?
300
Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Target that had costumes, candy and decorations. This special section of Target is an example of a(n): A. consumer motivator B. freestanding fixture C. gondola display D. impulse product center E. promotional area
What is E -- Promotional area?
300
William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that very day. On these packages, the price is cut in half. This type of signage is: A. promotional B. category C. locational D. point of sale E. lifestyle
What is D- Point Of Sale?
300
Donald entered Macy's through the main entrance, went up two escalators, turned to the back of the store and walked to the far corner to finally reach the children's department. The children's department can be considered a(n): A. seasonal needs department B. adjacent department C. unnecessary department D. demand/destination department E. disjointed/disagreeable department
What is D -- Demand/destination department?
400
H&R Block opens many offices around the country to accommodate the tax season. The company has the ability to piece together new offices, expand existing offices or alter the design for a unique space in a matter of hours. This ability is an example of which of the following objectives? A. their ability to positively influence consumer behavior B. their ability to be flexible C. their ability to consider cost versus value
What is B -- Their ability to be flexible?
400
What is more important in the free-form layout than any of the other general types of layout? A. promotions featuring rebates and contests B. personal selling C. publicity D. broadcast advertising E. print advertising
What is B -- Personal Selling?
400
In Ron Jon Surf Shops, there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold. The surfboard attracts many customers into that department. This is an example of a(n): A. consumer motivator B. gondola display C. freestanding fixture D. impulse product center E. end cap
What is C -- Freestanding fixture?
400
Reese designed his gift shop specializing in teen room decoration in a free-form layout. He used music, lighting and color to suit the teen tastes. What could Reese add to promote the customer shopping experience? A. discount for frequent shopper as part of a CRM program B. signage C. longer hours D. frequent sales E. advertisement in local teen hangouts
What is B - Signage?
400
Which of the following statements about the location of departments within retail department and discount stores is true? A. Most customers are drawn into the center of a store by the use of a free form design. B. In general in a multilevel store, space's value increases the further it is from the entry-level floor. C. The men's department is generally located is a low-traffic area on the second floor or near the back of the store. D. Because many customers turn left when entering a store, the left side is especially desirable floor space. E. The best locations on any floor are those that are closest to the store's entrances, main aisles, escalators, and elevators.
What is E -- The best locations on any floor are those that are closest to the store's entrances, main aisles, escalators, and elevators?
500
Neiman Marcus uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers and increases sales. Which of the following design objectives would this practice most likely satisfy? A. Design should consider cost versus value. B. Design should be flexible. C. Design should be consistent with the retailer's strategy. D. Design should positively influence consumer behavior. E. Design should include aromatherapy.
What is D -- Design should positively influence consumer behavior?
500
What is the advantage of the free-form layout to the consumer? A. This type of layout is designed to get the customer's attention. B. Customers are encouraged to explore the store with this type of layout. C. Customers feel like they are in a relaxed environment and are more likely to buy. D. The layout guides the customer through the store. E. Customers can purchase merchandise in this type of layout.
What is C -- Customers feel like they are in a relaxed environment and are more likely to buy?
500
nd caps are predominantly used for: A. higher margin merchandise B. sale items C. inventory overflow D. brand image E. space management
What is A -- Higher margin merchandise?
500
Digital signage is visual content that is displayed on a TV monitor delivering video clips or price of merchandise. Which of the following is not a benefit of digital signage? A. the enhancement of the store environment B. the displays of complex graphics and videos C. the atmosphere it provides D. the time to message hurdle E. the cost of the start up
What is E -- The cost of the start up?
500
The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits? A. if the location of suits will help draw customers through the store, thus facilitating purchases B. how profitable the suits are C. how the suits will be displayed D. whether the location and space allocation of the suits will help sell shirts and ties E. all of the above
What is E -- All of the above?