Reporting
Policies/Processes
Management Trivia
Ad Products
Mobile
100
The report that is used to update impression goals in AdTraffic post campaign launch.
What is the Overbooking Report?
100
The process where a line is zeroed out and re-run during the same month originally contracted due to an error.
What is a cleanslate?
100
The member of the management team that did a news broadcast for their college radio station.
Who is Erika Hink?
100
This product is commonly mistaken for a sponsorship, however it only maintains 80% SOV.
What is a Geo Buy-out?
100
This is the maximum file size for the 600x100 Kindle Fire or Android Tablets unit.
What is 40K?
200
The process for which the third party tag is matched to the first party line item in the Ad-juster interface.
What is mapping?
200
The process of making an unsupported update to a line once it pushes complete - This task is requested through JIRA.
What is a back end change?
200
The one member of management that has 2 babies but doesn't like kids.
Who is Kevin Smith?
200
The two types of targeting that require use of the Scattershot feature in the Bass UI.
What is City and Zip Code targeting?
200
The following are examples of this type of DFP targeting: Mobile Smart Ski TWC App Android Video TWC App iPhone Social Weather Mobile Smart ROF
What is content categories?
300
The important report to be completed that has an impact on site delivery.
What is the Priority Audit?
300
The amount of time an advertiser has to respond to a cancellation email before the contract is officially cancelled in the system.
What is 24 hours?
300
The one who is deathly afraid of the dentist.
Who is Bill Murray?
300
The creative size of the companion for sponsorships that run on the Win App Desktop application.
What is 970x66?
300
These platforms only allow IP targeting on the Country level.
What are mobile applications.
400
The three automatic metric selections in a DFP report.
What are Impressions, Clicks, and CTR?
400
The number of days a campaign can remain paused BEFORE Sales Director approval is required.
What is 7 days?
400
The person that wrote the following poem at the age of 5: "Roses are red, violets aren't black, I gave you a ring, now I want it back."
Who is Brandon Uffner?
400
Available with many creative configurations, this product was built to capture users' attention upon entry to the site.
What is a Homepage First View?
400
This is the locale code for the Chinese language in the country of China.
What is locale=zh_CN
500
The report that shows final underdelivery and asks for explanations of how we are going to capture it.
What is the End of Month Report?
500
Default targeting option for Daypart-Time.
What is "relative to the user"?
500
The 3rd oldest member of the team.
Who is Bill Murray?
500
The ad product patented by Shell Saras and Beau Hall, that dynamically calls content off of the pages on Weather.com that it serves on.
What is the Adaptor?
500
The number of page views received on this mobile platform in January of 2012 was 913,250,154.
What is the iPhone Application?