Sport with the most exposure for sponsors outside of traditional advertising (e.g., logos, signage, etc.).
What is NASCAR?
100
Type of sampling that produces the most reliable data.
What is probability (random) sampling?
100
Score of WVU vs. Clemson in 2012 Orange Bowl.
What is 70-33?
100
The largest fan base in the U.S.
What is the NFL at 66%?
200
Yielded highest TV rating for any program at 47.9 and passed the previous mark set by M*A*S*H.
What is Super Bowl XLV between Packers/Steelers with 111 million viewers passing 106 million viewers by M*A*S*H?
200
Sport with the least exposure for sponsors outside of traditional advertising (e.g., logos, signage, etc.).
What is NFL?
200
Sample source most commonly used for random sampling?
What is consumer access panels?
200
Official mascot and colors of West Virginia University.
What is the Mountaineer and old gold/blue?
200
The 2nd largest fan base in the U.S.
What is College Football at 58%?
300
Produced the 3rd lowest BCS National Championship rating.
What is 2012 Alabama vs. LSU rating of 14.0.
300
What level of sponsorship for these two sports produce the highest amount of $value?
What is Title Sponsor for NASCAR and PGA events?
300
Analysis used to show relationships between two variables.
What is correlation research?
300
Tracy's favorite sport.
What is College Football?
300
The sport league not in the Top 5 fan bases despite it being declared as the "top spectator sport".
What is NASCAR?
400
56 and 210 markets.
What is number of overnight markets in a rating (56) and total DMAs in Nielsen (210)?
400
Out of the following three sports (NHL, NBA and MLB), which one produces the longest duration on-screen for an individual sponsor outside of traditional advertising?
What is MLB (behind home plate)?
400
Typical number of individuals used in focus groups.
What is 8 to 10 individuals?
400
Name of the Center that Tracy runs at UMass.
What is McCormack Center for Sport Research and Education?
400
Favorite sport among Hispanics in the U.S.
What is World Cup Soccer?
500
The 3 NFL teams that rank below the top 50 DMAs in the U.S.
What is Buffalo (51), New Orleans (52) and Green Bay (69)?
500
The discount applied to $values for sponsorship media exposure.
What is Sponsorship Media Value (SMV)?
500
Most common use for focus groups.
What is content, ad and copy testing?
500
Tracy is a native of this state.
What is Maryland?
500
Percentage of U.S. that follow the Summer Olympics.