A well known person who approves, promotes or supports a good or service. Usually for pay
What is a celebrity endorser
100
An agreement between two companies where one company allows the other to use its trademarks on merchandise in exchange for payments
What is licensing
100
makes price fixing illegal; it also makes “predatory pricing” illegal – the act of undercutting competitors in order to drive them out of business (prohibits monopolies
What is the Sherman Anti-Trust Act.
200
An intangible, perishable experience
What is a sporting event
200
The act of providing financial or other support to a sport/event entity in exchange for public exposure
What is sponsorship
200
governmental agency that has rules about celebrity endorsers
What is the FTC
200
holds the rights to the trademarked property
What is a licensor
200
reselling tickets for more than face value
What is ticket scalping
300
The tangible, manufactured products such as equipment and clothing
What is a sporting good
300
when only one product brand can be purchased at the event
What is exclusivity
300
involve athletes or teams wearing/using a company’s products
What is an endorsement
300
a company that wants to manufacture and sell products using trademarked property
What is a licensee
300
covers costs when a person wins a contest (ex. Patron makes the free throw in it goes in the basket – sports organization does not pay with insurance)
What is prize indemnity
400
News about teams, events, schedules, and statistics
What is sports information
400
More than 70 percent of fans surveyed indicated a willingness to patronize the sponsors in this particular sport organization
What is Nascar
400
meant to emotionally/mentally protect a celebrity
What is right of privacy
400
types of products that can be licensed
What is just about anything and everything
400
has made it difficult for organizations to control scalping
What is the Internet
500
Observers of the sporting event
What is a spectator
500
business tries to associate with an event in order to gain recognition as a sponsor, even though it is not.
What is ambush marketing
500
meant to financially protect a celebrity
What is right of publicity
500
a percent of sales fee that is collected by the licensor
What is a roylaty
500
allows sponsor the option to extend the agreement after contract expires