College of Agriculture, Forestry, and Life Sciences
100
Advertising, personal selling, sales promotion, and public relations
Promotional Mix
100
Merging, integrating, and controlling supervision of all company's or organization's efforts that have a bearing on sales
Marketing
100
What is the name of this course?
PRTM 344 Tourism Markets
200
How many years has Clemson University done a book drive for Narok University?
2
200
Flyers, emails, word of mouth, and social media sites make up what part of our marketing plan?
Public Relations
200
How a product progresses from its infancy as a new product in development, through a growth phase, to a maturity phase, and then into decline
Product Life Cycle
200
Encompasses the overall plan for achieving marketing objectives
Marketing Strategy
200
What are the names of our group members?
Claire, Emmy, Matt, Brenna, Taylor
300
How many degree programs are offered?
24
300
What was our sementation approach?
Mass-Market, everyone at Clemson University
300
A bundle of goods and services offered by an organization
Product-Service Mix
300
Pursuing a marketing strategy whereby the total potential market is divided into homogeneous subsets of customers, each of which responds differently to the marketing mix of the organizations
Marketing Segmentation
300
When was Clemson University established?
1889
400
True/False: Clemson University personally delivered last year's donated books.
True
400
What is our book drive's Unique Selling Proposition?
"Impact a Life, by Donating a Book."
400
Business unit in the BCG Matrix that has low relative market shares in industries and high market growth rates offered by an organization
Question Marks
?????????????
400
Four components of price, product, place, and promotion
Marketing Mix
400
How many colleges does Clemson University have?
5
CAFLS
CAAH
CHEHD
CBBS
CES
500
When did Narok University become independent from its constituent, Moi University?
July 2008
500
How did we measure the success of our book drive?
Number of books donated and number of people that gained awareness about the book drive
500
What are the product levels?
Core product, facilitating products, supporting products, and augmented product
500
The structure of people, equipment, and procedures used to gather, analyze, and distribute information used by an organization to make a decision